Page 2 Advertisements Column 3

Otago Daily Times, Issue 23499, 13 May 1938, Page 2

Milliard ENGLAND'S PREMIER RADIO WITH THE S MEW IS CREATING IN NEW ZEALAND Throughout New Zealand ... from North Cape to the Bluff ~, Mullard has swept New Zealand in a wave of delighted enthusiasm. Everywhere ... in the cities and in the country districts ... Dealers report marvellous success. Tests in New Zealand reveal amazing results. You've never heard such powerful long - distance reception —it is absolutely sensational. On shortwave, English, European and American stations “come-in” with the full strength and clarity of a local broadcasting station. Mullard is giving a new meaning, a new era to radio reception. The Mullard is different ... it is unlike any radio you have ever seen or heard before, became it is built on an entirely different engineering principle . . . *ACOUSTIC DESIGN’ Instead of designing the receiver, speaker and cabinet separately, Mullard builds these three elements together, in tonal complement, to bring out the rich fullness and inflection of every tone. It is the ‘Acoustic Design' that makes the difference. It is amazing! Every rich deep note, every pure high note comes clear and true. You get wider range and can tune down to a whisper without losing an inflection or syllable. And behind this revolution m radio design stands a great English name .. . MULLARD! A name known and approved throughout the world for the highest standard of mechanical accuracy and efficiency. Mullard RADIO SS •c. SSSkSWsc •~S3 M SS3S tSSA •iT mmm MADE IN ENGLAND BY MULLARD . a founder in the Rad i ©‘lndustry AMAZINGLY LOW PRICES {Above) MODEL ‘3o’ j-valve, all-wave, all-world, with Visual Tuning Indicator, and adjustable sloping diaL m m tm S!«S bNS {Left) MODEL , 44’ 5 - valve, all - world reception. {Above) WESTMINSTER 5 -valve, Broadcast and Shortwave reception. e © CALDER MACICAY CO., LTD. ISO Rattray Street, Dunedin. Balolutha—PAlfKEß * KEANE ETD., John •*. Gore—McCOUIUNDALE’S I.TD., Main Bt. Invercargill—PAKKßll * KEANE ETD„ c»M Batchcler’a. HerIot—BKOWNEIE BKOB. N.Z. Distributors: C. &A. ODLIN & CO. GNS C J*/ 6NS EASY TERMS ARRANGED PASISCiR & SCEANE LTD. State Theatre Buildings, Dunedin. LTD., WELLINGTON, m

Kcou the home lires miming with LINTON—the QUALITY COAL.Advt