Page 9 Advertisements Column 4

Otago Daily Times, Issue 23364, 2 December 1937, Page 9

JAM & PURE FOOD PRODUCTS New Zeahndjs ßest The Importance of Loyalty when buying Canned Food Products If you were to buy on quality alone, you could do no better than to make ‘K* Products your ‘buy-word.* There is, however, another important point to be considered. How does your buying affect New Zealand—how does your buying affect you and your family? FIRSTLY Watch the Label See that the goods you buy are made in New Zealand. By purchasing goods produced in New Zealand by New Zealanders for New Zealanders you keep your money in the Dominion and assist in building up its prosperity. By purchasing imported goods you send ypur money but of the country and thus create unemployment among your own people. SECONDLY Watch the Quality Satisfy yourself that the quality of the Foodstuffs you buy is the best obtainable. You can choose with confidence when you see New Zealand goods packed by a firm with a reputation for Quality, and \ marked with a brand you can depend on. Your good judgment will lead you to demand “K” Canned Food Products they are grown and prepared In New Zealand, and their quality is the highest obtainable. ALW b A uy K PRODUCTS JAMS, MARMALADE, CANNED FRUITS, GREEN PEAS, TOMATO SAUCE, CANNED TOMATOES, . TOMATO SOUP, VEGETABLE SOUP, BAKED BEANS, SPAGHETTI, FRUIT SALAD, ETC.

Advertising pays its way often many times over. It will permit lower prices through increased volume It can reduce selling costs. It can lessen the time in which a product moves from factory to consumer.