Page 7 Advertisements Column 3

Otago Daily Times, Issue 23222, 21 June 1937, Page 7

AUSTIN SIMPLY EXPLAINED \\W/£k SMjonSss vW< IS :W» '........... K$ -^.j sll J# His SfBiWW /-v M?;»a ?Ssj ,',.✓<'- ?~rsMMi? m». 1 TAe Improved Austin 7—" die penny a-mile investment. ,-r,-v e new Austins are sound insulated for quiet ft. of non-vibrating material attached to the ted sounds and damps out vibrations which speed. This fibrous, air-pocketed material »ii A cnntJ iiravAQ in thmiNands of "dead" air /• travel. Up to 69 sq ft ««*S**s ~ ••."• generate noise at i ;rrfffJß ft 2. (Bottom Left) The engine is mounted on blocks of 'live* rubber, two at the front and one at the rear end of the gearbox, to absorb vibration, and this results in exceptionally smooth performance. Even the exhaust silencer is rubber-mounted to lessen vibration. w, .*.-. m v.m SSSSBtefs ? ? 1111 ;; ?1 •iff! fiim $ iflttlllilP I .^ ?-?£■■- :5r?C 3. (Top Right) Here is the sound insulated floor. In addition to the floormat and felt underlay ordinarily employed, there is the special sound insulating material fixed directly to the floor itself, which deadens resonance set up through road vibration, and 'road vibration' is also minimised by the extra low pressure tyres. 4. (Centre Right) The scuttle embodies a pressed steel bulkhead which effectively cuts off driver and passengers not only from any remaining engine-noise and vibration, but also from heat and fumes. The windscreen-wiper mechanism is mounted in the scuttle bulkhead. 5. (Bottom Right) Add to all these precautions the fact that rubber is used to support the complete body on the chassis and you »ee how Austin silence and riding comfort are ensured. The Austin principle of sound insulation has been applied generally to the whole Austin range. This important advancement, added to the traditional Dependability and economy of Austin cars, more than ever substantiates the fact that—«p i-^^.*^_*«43l*Ss3{ v-axr ; ,*»r " ■^i".:"-"-??»W: a -,. m You buy a car but you INVEST in an AUSTIN MOTORS (Otago) LTD. 482 SOUTH PRINCES STREET, DUNEDIN. Direct Factory Distributors for the Austin Motor Co., Ltd., of England. Authorised Austin Dealers: G. T. GILLIES, Oamaru; Ji G. LECKIE, LTD., Milton; ALEX. SMITH & CO. (1936), LTD., Ranfurly.

Advertising points out the merits of a product and impresses the buyer with its desirability.