Page 18 Advertisements Column 7

Otago Daily Times, Issue 23201, 27 May 1937, Page 18

Where are the royalties of yesteryear? Scattered far and wide, many of them, earning their living as best they can. At least one ex-royalty has graduated to the ranks of the tap dancers—and not merely of necessity, but because he likes it. In 1912, Sultan Mulai Hafld, King of Morocco, was forced to abdicate. One of the King's cousins, Prince Mahomed Ben Jamai, then a child, was taken to America, and became, finally, a naturalised American citizen. He grew up, and developed a passion for acrobatics and tap dancing that stood him in such good stead that to-day he is Ben Jade, one of the foremost entertainers of London's West End. Back in Tangier, his home town, a palace and a fortune of £30,00Q await the ex-prince whenever he likes to return and claim them, but this he says he will never do; he wants the inheritance to pass to his mother and sister. Advertising pays its way. often many times over. It will permit lower prices through increased volume. It can reduce selling costs. It can lessen the time in which a product moves from factory to consumer.