NEW ZEALAND-MADE WEEK

Otago Daily Times, Issue 23200, 26 May 1937, Page 6

NEW ZEALAND-MADE WEEK

SPLENDID DISPLAY BY RETAILERS VARIETY AND QUALITY IN MANUFACTURES The buying public, which should be the most interested section of the community, has no cause for complaint regarding the publicity methods adopted by local industries and manufacturers in their efforts to emphasise the fact which has been so often stressed of late that there are relatively few household necessities or luxuries that cannot be produced in New Zealand by New Zealand workmen and New Zealand manufacturers. It is impossible to walk down any of the shopping thoroughfares /ithout being impressed by the shop window displays, arresting placards and sign cards, and, most notable of all, working models, which have been provided with a view to directing attention to the importance of supporting local industry. There are over 500 window displays in the city and suburbs, which is slightly better than last year, and the number of working models is just about the same as was the case the last time this industrial display was made in Dunedin. The manner in which this form of advertising has been prosecuted reflects great credit upon the window-dressing staffs and other people responsible for the displays. Artistry in exhibition and the subordination of pure boost to a testeful exhibition are features of the campaign that cannot fail to , commend themselves to buyers. The general effect of the spectacle thus created has been greatly enhanced by the special lighting and street decorations which have been retained since the Coronation, and also by the illuminations which still adorn some of the most important public and private buildings in the city. Another aspect of the programme for the week which is worthy of notice is the series of addresses that has been arranged at the various secondary schools in the city. Yesterday morning Mr H. L. Longbottom (vice-president of the Dunedin Manufacturers' Association) delivered an address on local industries and reasons why they should be supported to the puoils of the King Edward Technical College, and this morning Mr James Hogg, a member of the Manufacturers Federation, will speak to the Girls' High School. Arrangements have also been made for similar visits to be paid, to the King's High School at South Dunedin and to the Otago Boys' High School.