Page 14 Advertisements Column 5

Otago Daily Times, Issue 23109, 8 February 1937, Page 14

When your' estate is entrusted to e Head Office: Representatives and Cr. WATER & BOND STS., focal Directors in DUNEDIN. principal districts. P, 0. SMELLIE, Manager. Beauty in Eyewear The new and elegant spectacle Frames here illustrated, with their special contour form of lenses, give a larger field of vision, are exceptionally comfortable in wear, and of becoming and fashionable appearance. 03 Ladies whose eyes require assistance can, after a careful examination has been made, have specially prepared lenses fitted in these pleasing frames. Enquiry is invited. HUGH & G. K. NEILL LTD. Consulting Opticians ........ 93 George Street 1131 ===== 1 " ===== Bright Mew Zealand Talent February "Railways Magazine" New Zealanders, you will find much to delight you in the February issue of the “New Zealand Railways Magazine.” Here are some of the big features:— “Isle of the Glowing Sky: Stewart Island and a Glass Box.” By Robin Hyde. “Railway’s End: The Rosstown that is Ross." By Mona Tracey. "Land of a Thousand Golden Beaches." By O. N. Gillespie. "Custody of the Parent." By Ken Alexander. Instalment of "The Thirteenth Clue.” By James Cowan. “Rural Vignette, or The Forgotten Branch Line,” By Bernice Shackleton. Sixty pictures. \ Humorous illustrations by M. Matthews. Ken Alexander, and A. S. Paterson. 6d At Bookshops and News Agencies 6d “I CANNOT TELL A LIE” • YOU can trust advertisements . • . and the companies that advertise. Because written selling is a pledge of faith. No established business can afford to put a wrong in writing. To advertise an inferior product is simply to hasten its failure. Make the hard part of your shopping easy—as you sit in a comfortable chair at home. Advertisements point the way to genuine bargains. They recommend variety for menus . . . they present the honest merits of products you need. A few quiet moments, spent with the advertise- v ments, will save you many hectic hours of shopping around. And when your buying is done you’ll find that you have reliable things, bought at fair prices and giving genuine service as promised.