RADIO FARE

Otago Daily Times, Issue 23054, 3 December 1936, Page 10

RADIO FARE

“THE BEST POSSIBLE” PROFESSOR SHELLEY’S POLICY TASTES OF PEOPLE TO BE STUDIED (Per United Press Association) WELLINGTON, Dec. 2. “My policy will be to find out .vhat people want and to try to give them the best possible in the radio fare desired by all tastes,” said Professor James Shelley, who yesterday took over the duties of Director of Broadcasting. Professor Shelley said there need be no fear in the minds of the radio listeners of New Zealand that he is to play the part of a cultured Moses seeking to lead them out of the wilderness of lowbrow entertainment into the highbrow Promised Land. “ I intend to find out among other things what interests all types and classes of the people,” he said. He would try to understand the kind of life the various sections of the community were living and determine what kind of life they wanted to live. He was seeking by means of broadcasting to make their lives something more than they desired for themselves. ' ' ~ It was not his business to decide what other human beings should be; he was not their creator. Professor Shelley said the recent plebiscite showed tolerance towards the tastes of other people. He was naturally pleased that there was a demand for plays and more plays. He also intended to develop New Zealand talent. In conclusion, Professor Shelley said he was " easy ” whether people called him Mister or Professor. He had been known as professor since 1913, except during the war years, when he was first Private Shelley arid then Major Shelley.