ADVERTISING Is accepted as a necessary part of modern business promotion. It has won a place for itself in virtually every industry. Rightly directed and prepared, advertising has proved that it can return a profit to the advertiser. But advertising should always be considered as a business enterprise, and not as a magic formula for unearned success.
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Bibliographic details
Otago Daily Times, Issue 23044, 21 November 1936, Page 22
Word Count
57Page 22 Advertisements Column 1 Otago Daily Times, Issue 23044, 21 November 1936, Page 22
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