Page 14 Advertisements Column 2

Otago Daily Times, Issue 22499, 18 February 1935, Page 14

MORE AND MORE MOTORISTS CHANGE TO SHELL Shell sales continue to increase month by month. Shell is a brand of world-wide fame. It is a “balanced 'motor spirit which means that equally good results in mileage, power, instant starting and acceleration may be expected from engines both large and small. ; . ' ■ , ....: . .•_ . ...I; . • • ' ■ . - ■ . . ’ ■ # . '• 1 ' ■„ ... . ■ . ■/ ' , YOU TOO CAN BE SURE OF SHELL ■ '■ - - • ' ; . ■ /■ , , • ■ ■■ :■ _•’ ’ - * •; • ' ... . v ■ ■ ... ■ .; • . . . THE SHELL COMPANY OF NEW ZEALAND LIMITED (INCORPORATED IN ENGLAND) swwa

£ 6 # # She’s a vety important son is the Housewife, and no business can succeed without her goodwill. She holds the key to the Home Purse, does 85 per cent, of the actual buying, and probably 75 per cent, of the choosing as well And the best method of appealing to her ? Why, through the columns of the newspapers, of course. She keeps abreast of the times, reads the news, takes an intelligent interest in the events of the day, and closely scans the advertisements. . She entertains, too, and over the afternoon tea she chats, and talk turns on clothes, food, and the home. She can be a sales force, too, because a recommendation here, a suggestion there, and another potential customer is influenced by her. ■ • She knows from experience that, to.be consistently advertised, a product must be good. Tell her about your goods through the columns of the daily papers. She’s your greatest market—and your most powerful. ... & LET THE NEWSPAPERS HELP YOU TO SELL

Women in China are. suffering from many new edicts, barring unstockinged legs, permanent waves, lipsticks, lowbacked gowns, mixed bathing, and mixed dancing. Traflic control by ligb' signals was first tried in New York in 1918, tho lights being turned on and off by policemen working levers.