VALUE OF ADVERTISING
ESSENTIAL TO BUSINESS EXPERIENCE OF LARGE COMPANY. (Special to Daily Times.) AUCKLAND, June 28. The value of extensive advertising to business in times of depression was emphasised by.Mr R. A. Laidlaw, general manager of the Farmers' Trading Company, Ltd., at,the annual meeting today. >■', Mr Laidlaw said the company had received suggestions from shareholders that no- advertising was needed, and one writer had pointed out how advertising costs could be halved. It was natural in a business the size of the Farmers Tradin" Company that there should be a "ood deal of criticism. The experience of "the makers of a well-known soap, however, answered such criticism. Under pressure the board of directors halted their advertising for a year. M took them three years to regain the ground go lost. , . . "The best-informed opinion claims that advertising should be increased in bad times," said Mr Laidlaw. "We cannot afford to cut down expenditure in this direction. The decline in imports indicates that less business is offering in the Dominion. The company has its fixed charges to meet so that it must advertise to secure a greater proportion of the business offering. If we do not go out for business we will not get it at'all.'"
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Bibliographic details
Otago Daily Times, Issue 21992, 29 June 1933, Page 8
Word Count
205VALUE OF ADVERTISING Otago Daily Times, Issue 21992, 29 June 1933, Page 8
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