Page 5 Advertisements Column 4

Otago Daily Times, Issue 21647, 18 May 1932, Page 5

7A& Ciqcuvettt lokicL u nmilii cued FRESH CRAVEN A sealed-fresh in its wrapping of MOISTURE-PROOF 'CEUOPHAWM Science has created Moisture* proof “CELLOPHANE" It is the only wrapping proved to preserve the FRESHNESS of Cigarette*. I II vsm TO OPEN ■ x N Just a touch with the right thumb breaks the Freshness seal . m m vir 2^ NO NEED TO TpAR -«4 W When the seal end is opened give the tin a starting push from the opposite end ;• then slide off the wrapper. A 5: Inlins 20 tern You have read the 8 REASONS WHY CRAVEN “A” Cigarettes DO NOT AFFECT THE THROAT. In this announcement you will find the 9th REASON for buying CRAVEN “A” ... you get them FRESH, in perfect condition, wherever you buy them. ■ Freshness is vital to Cigarette enjoyment; staleness is fatal. A cigarette over-dry “stings” and “bites”; too,moist it smokes hot and “ sappy.” You may have noticed how your favourite Cigarette can vary in taste and “ draw " ? Some days it pleases ; on others the reverse. The explanation is Condition. FRESHNESS, present or absent,, is the deciding factor in Cigarette enjoyment. Moisture-proof “Cellophane" SEALS IN the Factory-freshness of CRAVEN “A" and KEEPS IT THERE until you open the packet. You can buy CRAVEN “A" FRESH from any shop in any town, at any time, in the certainty that THEY NEVER VARY. CRAVENA CORK - TIPPED VIRGINIA CIGARETTES made specially to prevent 1 50 s 3'9 FLAT TINS ■■mm Hade in LONDON Eng, by Carreras Ltd., 144 years' reputation for quality N.Z. Representatives; Fairbairn, Wright & Company, Christchurch, Dunedin. Wellington and Auckland.