4,000,000 MATCHES DAILY

Otago Daily Times, Issue 21647, 18 May 1932, Page 19

4,000,000 MATCHES DAILY

NEW ZEALAND WAX VESTA COMPANY’S MATCHES IN GREAT DEMAND. Despite the increasing use of electricity in our homes and the vogue of the mechanical lighter, the large and growing output of the New Zealand Wax Vesta Company, Ltd., Dunedin, indicates that a big section of the community still prefers to use the Wax Vesta match. Thi£ company’s product, “Fern Brand Wax Vestas,” has of recent years won for itself great popularity; so much so that four million matches are manufactured daily to meet the great demand, while the industry has assumed substantial propor- , tions, some 45 assistants being employed at the company’s works at Caversham, Dunedin. To smokers especially, “ Fern Brand Wax Vestas ” make a strong appeal. The match strikes easily, has a clean, strong, lasting flame that does not taint tobacco, while it is much more serviceable out of doors in windy weather than ordinary wooden matches or lighters. Moreover, “Fern Brand Wax Vestas” are made from such high quality materials that cigarettes waxed by these matches will, not injure the most sensitive lips. One of the reasons why “ Fern Brand Wax Vestas ” are superior in quality and value is that they are manufactured in a model up-to-date factory equipped with the latest machines, many of which were specially designed and manufactured on the premises by the company’s own engineers. The fact that the company has a printing plant on the premises, and does practically all its own printing, is an example of the completeness and thoroughness which characterises its operations. Even the staff is provided with a spacious dining room, equipped with a library and radio. In addition to “ Royal ” and “ Plaid Wax Vestas, the New Zealand Wax Vesta Company, Ltd., is now producing and marketing a new line named “Vestettes.” This is a small square'box, which retails at one penny, and which contains wax vestas of the same high quality as “Royal” and “Plaid.’ The box measures 1J inches in length, 1J inches in width, and half an inch in depth, and is easily carried in the vest pocket. With lady smokers especially “Vestettes” arc proving very popular as they are more convenient in shape and size. It will be realised from the foregoing that the manufacture of “ Fern Brand Wax Vestas ” constitutes an . important part of our secondary industries, and that much New Zealand capital and labour are employed in the enterprise. The more we buy “Fern Brand Wax Vestas,” the more labour is employed, the more money is circulated in our midst, and the greater the prosperity of our province.