Page 6 Advertisements Column 4

Otago Daily Times, Issue 21580, 27 February 1932, Page 6

Gentlemen! We Announce To-day— A NEW DEPARTURE and A NEW DEPARTMENT! THE necessity for meeting the readjustment of values, which the present financial conditions have brought about, has led us to take a new —and we believe a forward—step. This is the opening of a Department and the equipping of a Workroom on our premises for the production of TAILORED SUITS at £5/10/- and £5/15/-. Every Suit will be cut in the latest style by one of our expert cutters of wide experience' in London and other centres. The Tailoring will be well and thoroughly done, but by less expensive methods than those usually employed in our workrooms. At these prices, customers will have an excellent choice of Reliable Tweeds rmd Worsteds, also Blue Serges of guaranteed quality and fast colour. The value will be unsurpassed. , Our usual High-class Tailoring Department will continue as at present, meeting the requirements of gentlemen who are desirous of getting the best in “ Hand-Tailored ” work and Superfine Materials. This new departure is intended to serve the many who have felt the stress of depressed times in reduced incomes. , ARTHUR MERCHANT TAILORS, LADIES COSTUME MAKERS AND MEN’S MERCERS. -- -yfc-w- oso*a*ar-i ADVERTISING la accepted as a necessary part of modern easiness promotion. It bas won a place for Itself In virtually every Industry Rightly directed and prepared, advertising has proved that It can return a profit to the advertiser. But advertising should always be considered as a business enterprise, and not as a magic formula for unearned success. rpiiii, First Utility ot Frequent and 1 Regular Advertising consists in this: There is et all times ■ large class of persons, both in country and town, who have no fixed places for the purchase of certain necessary articles, and are ready to be swayed and drawn toward any particular place which is earnestly brought nnder their notice. Indifferent to all. they yield without hesitation to the first who