REDUCTION IS DANGEROUS
Is the opinion of James D. Tew, president, the B. F. Goodrich Rubber ComP!1 ‘‘Let an industry that has advertised extensively reduce its advertising or cease to advertise, and its volume starts on the down grade. It has been said that the buying public becomes suspicious when a commercial institution that has been prominent in advertising ceases to keep the public informed of the quality of its goods. This may or may not be true, but there is no disputing the fact that more than one business has found that it cannot abandon advertising and survive."
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Bibliographic details
Otago Daily Times, Issue 21389, 17 July 1931, Page 2
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99REDUCTION IS DANGEROUS Otago Daily Times, Issue 21389, 17 July 1931, Page 2
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