BRITISH FIRMS TAKE COURAGE
DEFEATING THE SLUMP. The Advertisers’ Weekly reports the extension of advertising by some wellknown firms, who realise the vital necessity of continuity in advertising. Clarke, Nicholls, and Coombs, Ltd., the sweet manufacturers, are using an advertising appropriation for the first three months of this year substantially in excess of the appropriation for the corresponding period of 1930. A reduction in prices is the basis of this attempt to defeat the slump. Kellogg’s, the well-known cereal manufacturers, who have been extending production and advertising so extensively in America and Canada, are planning a considerably larger campaign for this year, beginning about April, than was used last year. . The Imperial Advertising Agency informs the Weekly that: “ One of our clients has doubled the amount of space hitherto used; another client has branched out into a new class of media to feature lines that have not been advertised so prominently in the past; whilst others have intensified their operations.”
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Otago Daily Times, Issue 21387, 15 July 1931, Page 8
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160BRITISH FIRMS TAKE COURAGE Otago Daily Times, Issue 21387, 15 July 1931, Page 8
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