LOOKING TO FUTURE
LEADERSHIP IN BUSINESS. The agent responsible for the advertising of Coty toiletries makes this report:— _ . , “ Authorised to state to you Coty s views on the necessity for continuous advertising, I take pleasure in informing you that our client is a staunch believer in continued and continuous advertising. All Coty advertising, no matter what the form or the medium, is pointed to the future, and the unprecedented expansion of Coty advertising during the current year is firmly believed by both Coty and ourselves to have insured Coty leadership for the next few years. It is simply a matter of dollars and cents —-it costs too much to come back once you have dropped it.”
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https://paperspast.natlib.govt.nz/newspapers/ODT19310711.2.108
Bibliographic details
Otago Daily Times, Issue 21384, 11 July 1931, Page 15
Word Count
116LOOKING TO FUTURE Otago Daily Times, Issue 21384, 11 July 1931, Page 15
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