AMERICAN BUSINESS MEN
REALISE THE NEED OF CONSISTENT ADVERTISING. A survey made by the. Bureau of Advertising of the American Newspaper Publishers’ Association reveals that 122 agencies of the 220 which replied to the questionnaire expect to place an increased amount of newspaper advertising in 1931: 18 anticipate smaller placings, and 60 state they expect about the same volume a s they placed last year. A similar inquiry among advertisers showed that 51 intend to increase national advertising. 13 feel that their expenditure will decrease, and 51 indicate it will be about the same os in 1930.
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Bibliographic details
Otago Daily Times, Issue 21383, 10 July 1931, Page 10
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97AMERICAN BUSINESS MEN Otago Daily Times, Issue 21383, 10 July 1931, Page 10
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