MARKETING OF EGGS.

Otago Daily Times, Issue 21010, 26 April 1930, Page 8

MARKETING OF EGGS.

BRITISH PRODUCE. SUCCESS FOLLOWS ORGANISATION 1 . (From One Own CoitEEsror<wr.) LONDON, March 6. Speaking at the annual dinner of the London Egg Exchange. Mr Nw Einta Minister of Agriculture, said that with a view to securing more outlets foi National Mark eggs and broadening the basis ot distribution in large consuming centres, a central co-operative association ot National Mark egg packing stations li.nl been formed which would arrange for supplies of National Mark eggs marketed through accredited trade agents in London and certain large provincial cities as circumstances required. ■new organisation had been given t.ie title of National Mark Egg Central, Ltd. The first essential was to place on the market an article of uniform standard Quality, easily handled by the trade, iue grading and standardising themes associated with the National Mark had achieved that end, and the National Mai k Egg had now securely established itselt in public favour. The second and no less important requirement was efficient mganisation on the distributive side. liK 1 remarkable increase in hom«. production during recent years* the advent of the National Mark Egg, and, the marking ot imported eggs, had forced the pace, and it was now within the bounds of possibility for organised markets, such as the London Egg Exchange, to handle the standardised National Mark product in large commercial transactions, THE TRADE SATISFIED. Until very recent times the activities of the exchange had been concerned entirely with the trade in imported eggs. The reason had been not the- unwilling*' ness of agents to handle British produce, but the fact that the haphazard methods in wliieh English eggs had been placed on the market made it impossible tor the trade to handle sufficiently largo quantities of uniform grades, packing and quality to justify exchange dealings. There would now, however, be accredited agents on the exchange dealing with homeproduced eggs, and the machinery which had been set up would afford a means ot marketing successfully the steadily in* creasing egg output or the poultry industry of this country. This meant that National Mark eggs would be brought within easy reach of the smallest retailer in the big consuming centres to whom ease in buying was an all-important consideration. The Government regarded the new development as of the greatest potential importance, and was making a grant towards the administrative expenses of the new association in its first year, riie organisation was a piece of pioneer work, and if it developed according to plan, ami he saw no reason why it should not, it would, in time, be without parallel in - Europe,