Page 9 Advertisements Column 4

Otago Daily Times, Issue 20962, 27 February 1930, Page 9

r m i M 4 ° A th p C f cle in Captain Brown ’’ Competition on Monday, shown by A f* J° nes > of Riversdale. Mr Jones was in Dunedin only on holidaystaying at 48 Jackson street, and was fortunate enough to beat all the focal hunters. Photograph taken outside the Calder Mackay Co.’s Modern Store, 180 Rattray Street This building has been entirely remodelled, and enables the firm to show to the best advanlag. their large range of *'AA ES ’ SEWING MACHINES, COLUMBIA PHONOGRAPHS, CARPETS RUGS, LINOLEUMS, BEDROOM and DINING SUITES, and GENERAL HOUSE FURNSHING LINES. That “The Caider Mackay Way Makes It Easy to Pay” has 'been proved by hundreds of Otago residents during the past months. - CALL and Inspect the Values offered, or write for particulars of the lines in which , you are interested. , OUR GUARANTEE—“ Satisfaction to every customer, in every transaction ” fully protects both town and country customers* MACKAY Co., Ltd. 180 Rattray Street (right opp, Maclaggan St.), Dunedin. Penetrates into every tiny tooth crevice and washes out decaying impurities—thus Colgate’s cleans teeth better How Colgate’s Cleans Crevices Where Tooth Decay May Start Greatly magnified picture of ‘ tiny tooth crevice. Note how ordinary, sluggish toothpaste (having high “surface tension”) fails to penetrate deep down where the causes of decay lurk. This diagram shows how Colgate’s active foam (having Mow “surface tension”) penetrates deep down into the ctcvicc, cleansing it completely where the toothbrush cannot reach. & sJ YV/HEN you brush your teeth with Colgate’s, you do more than safely polish the outer surface. Colgate’s penetrating foam possesses a remarkable property (low “surface-ten-sion”). This means that it penetrates into every tiny crevice.* There it softens and dislodges the impurities which may hasten decay, washing them away in a detergent wave. In this foam is carried a fine chalk powder, a polishing material used by dentists as safe yet effective in keeping teeth’ white and attractive. Thus Colgate’s is > a double-cleansing dentifrice, not a cure-all. Colgate’s has never claimed to cure pyorrhea, to correct an acid condition of the mouth—things no toothpaste can do. Colgate’s does claim to clean teeth better. Millions of sensible people have realised that Colgate’s is more than an approved surface polisher; that it is the one dentifrice that successfully washes away all those decaying food particles and mucin deposits lurking in the tiny crevices that brushing doesn’t reach. Millions of people have been impressed by the fact 'that more dentists recommend Colgate’s than any other leading dentifrice. Also Colgate’s has won friends because of its economical price—a tube of Colgate’s contains more toothpaste than any other leading brand at the same price. This great value is due to volume production—Colgate’s is the largest-selling dentifrice in the world. Why not accept this widespread acknowledgment of Colgate’s as doubly superior? Consider Colgate’s two superiorities; It not only polishes the surface thoroughly, but because it contains the world’s greatest cleansing agent, it cleans where ordinary brushing can’t. Really clean teeth help to protect against premature decay. __ | COLGATE-PALMOLFVE-PEET 'CO. LTD. | (Dept. No. 108 ). Box 1393, G.P.0.. WELLINGTON. | Gentlemen: Please send me a trial s tu f ,c of Colgate’s Ribbon Dental TZ? Tj j Cream. I enclose 3d. to cover post-JL 1 IV Pi la age and packing. Name - Address . 6/36/30. First Utility of frequent and T , regular Advertising consists in this: There is at all times a large class of persons, both in country and town, who have no fixed places for the purchase of certain necessary articles, and are ready to be swayed and drawn toward any particular place which is earnestly brought under their notice. Indifferent to all they yield without hesitation to the first who asks. MENT. ~~Job~Prin£np tion done with despat current rates/ T'HE FAKAIERS’ PAPER. The a cultural Department of the Ot Witness is acknowledged to be the a Doliniom ° f any other