Page 15 Advertisements Column 3

Otago Daily Times, Issue 20960, 25 February 1930, Page 15

¥i \ y A m m »*► car 4 ►/ fjyonw y*< ■ - ■•> r * f J .. , :i -‘-yf:%>,v ;VK, '“ < '* I • - ?'' 1 '4 k 'V{ v' fpr r j M ;1 H l*: 5 -~4' s,' } / ? L J'T'- / - '<U '. ,>j' »' , .g* *>> !*-> ,<'*"< V Of £•*' ' ! ,r «ds V^V'J wSpwl S yX- «*■ ,l %i ANY “CHALLENGER” OWNER WILL CONFIRM THIS Challenger ” Sedans from Qreater Hudson Sedans from F. 0.8. Mala Porta Few cars in any price class have speed to match with Essex the Challenger, Certainly, with its maximum in excess of 70 miles per hour, it will lose anycar in its own price held. Perfect balance and smooth, powerful brakes make,slick cornering not only safe but easy. And therete no better appointed, more comfortable car on the road. The nearest Essex dealer is waiting to let you match the Challenger against any car of about equal price you like to name. HE 14-60-30 DUNEDIN AGENT: HISLOP & GIBSON, LTD. Oamaru, Royal Garage, Ltd.; Waimate, R. E. Median, Lash’s Garage; Palmerston South,. J. Gordon & Co,; Middlemarch, T. Stevens; Roxburgh, A.’Earl; Lawrence, D. Stewart; Tapanui, Wylie Bros.; Omakau, C. W. Caldwell; Cromwell, A. Souness; Balclutha, Wilson Elliott; Owaka, E. Dale; Waipiata, A. Booth. iff ill % / Hi 1 r* *** ■ m mt |||| HR m m Em

I©J t* ” 'l j... Keeps one Hale & Hearty” j Confining 'a greater percentage of healthgiving properties than any other spirit, PLYMOUTH GIN H is the purest and most medicinal stimulant made. * A tot or two daily, with a dash of ginger ale or squash, will keep yon hale and hearty.. .and, feeling its benefits, yon will surely call for “PLYMOUTH GIN” more often than for other gins or liquors. Coates’ httKmtKGijv Agents R POtVLEV & CO.. DUNEDIN Why the Newspaper? NEWS AND ADVERTISING SHARE INTEREST. One Enriches the Other and Together they Rule the Onward March to Progress. Mr Norman S. Rose, Advertising Manager of the famous international daily newspaper, The. Christian S :i ;nce Monitor, of Boston, says: *• Why THE NEWSPAPER? Well, for publish news, and an advertisement is news, best advertisement is the beat news. one reason uecause newspaper* if u isn't, it should be. The The reader of a newspaper reads it because he wants to know what is going on in the busy world. He is after information. Up and down the columns he goes, finding on one page something startling, on another something interesting, ,on another something educational. _ “ While he is in this attitude of mind the newspaper advertiser is privileged to address him. His eye travels from a news item to an advertisement, his thought travels with his eye. If the advertisement offers him an attractive piece of news, if the headlines or its opening phrases impress upon him tha'\ here is something he may well know about, then he is quite likely to road the advertisement and to digest the information it offers to him.*’ This is true the world over. In New Zealand our experience shows that SOUND ADVERTISING in the NEWSPAPERS is Most “Pulling”—Most Prompt—Most Profitable.