Page 27 Advertisements Column 1

Otago Daily Times, Issue 20958, 22 February 1930, Page 27

Elegant in Appearance—Correct in Timekeeping 1 , Stewart Dawson’s ”NONPAREIL” WRIST WATCH. Price £4. Solid Gold throughout, with Gold Expanding Bracelet. ; The works are of proved reliability, fully jewelled, with oil the latest improvements. Guaranteed accurate time* ~V keepers and the finest value in New Zealand. . ORDER. BY MAIL. We Pay Postage. Our Price £4. Also stocked with Silk Ribbon Wrist let Price £3 Complete in a nice case Illustrated Booklet of Gifts sent free' on request. STEWART DAWSON & GO , LT£>. PRINCES and DOWLING STREETS, DUNEDIN. at nrrsm TWBtR mn Keeps Baby’sSkinHealthy There are so many "enemies” ready to attack a baby’s tender skin that a mother, cannot afford to neglect any precaution to guard h. Johnson’s Baby Powder is the most delightfully soft, soothing pow* der made. It is a valuable factor in baby’s health!. It dries the skin and prevents rashes, j soreness or irritation from developing. Babu Powder “Best iorJiahy-Best &r Cfou* . AS *UO KWJOHNSON'S BABY CSBAM AND awa BABY SOAP ■ , N er Shine in haillie Time ~ c the brightener, A RECKITTJS PRODUCT Why the Newspaper ? ?NEWS AND ADVERTISING SHARE INTEREST. One Enriches the Other and Together they Rule the Onward March to Progress. MrNonnan S. Rose, Advertising Manager of the famous international daily; newspaper. The Christian Sacnce Monitor, of Boston, says:— ” Why THE NEWSPAPER? Well, for one reason because newspapers ' publish newt, and an advertisement is news. If it isn’t, it should'be. The best advertisement is the best news. “ The reader of a newspaper reads it because he wants to know what is going, on in the busy world. He is after information. Up and down the columns he goes, finding on one page something startling, on another something interesting,; on another something educational. ** While he is Sb this attitude of mind the newspaper advertiser is . privileged to address bin.'. His eye travels from a news item to an advertise* r ment., - his thought travels with his eye. If the advertisement offers him an attractive. piece of news, If the headlines or its opening phrases impress upon him tha'i here is something he may well know about, then he is quite likely to read the: advertisement and to digest the information it offers to him." This is true the world over. In New Zealand j r our experience shows that SOUND ADVER- ) TISING in the NEWSPAPERS is Mqst “Pulling”—Most Prompt—Most Profitable.