EMPIRE INDUSTRIES

Otago Daily Times, Issue 20952, 15 February 1930, Page 14

EMPIRE INDUSTRIES

THE NEED OF ADVERTISING. I NEWSPAPERS TEE BEST MEDIUM. (United press Association.) (By Electric Telegraph—Copyright.) LONDON, February 13. (Received Feb. 14, at 9 p.m.) Sir Charles Higham, when addressing the Royal Empire Society, said; “ British trade dwells in the wilderness of apathy. We are standing still while'.others wave the trade flag. We are too satisfied ..with ourselves and need waking up.' The Em pire’s industries must collectively organise and advertise, and tell the world, or the world will forget them. The cheapest and quickest way is to tell the world through the newspapers.”

‘MISSION TO SOUTH AMERICA,

GREAT OPENING FOR TRADE.

LONDON, February 13. (Received Feb. 14, at 9 p.m.) If is understood that Britain will shortly send another trrde mission to South America as the result of Lord D’Abemon’s success. The report of his mission, which contains 40 pages and Is being published at the end of the month, reveals a great opening for British trade in South America.

PRESIDENT-ELECT OF COUNCIL,

SIR JAMES LITHGOW.

(British Official Wireless.) RUGBY, February 13. (Received Feb. 14, at 5.5 p.m.) The Grand Council of the Federation of British Industries yesterday: nominated Colonel Sir James Llthgow as presidentelect iff succession to the retiring president (Mr Lennox Lee). Sir James Lithgow is head of the largest shipbuilding firm in the world. . He was president of the Shipbuilding Employers' Federation in 1921, and later became president of the National Confederation of Em-' ployers’ Organisation. He was the dele-, gate of the British employers to the International Labour Conference at Geneva,.