WHERE ARE THE BLONDES?

Otago Daily Times, Issue 20874, 14 November 1929, Page 4

WHERE ARE THE BLONDES?

YOUNG MEN STILL PREFER THEM. Gentlemen are preferring blondes move than ever—now that blondes are becoming rarer. This waa the conclusion reached by a Daily Mail reporter who investigated a statement by Dr E. N. Fallaize, a scientist, that dark-haired people are becoming the dominant race. While there are fewer blondes to-day than 10 or 15 years ago, it is not because they are having their hair tinted. The manager of a leading West Fnd establishment for. tinting women's hair said: It costs'twice as much for. a blonde to become a brunette as for a brunette to become a blonde. To tin* a whole head of blonde hair costs about VI '2e, and to bleach a brown head of hair only about £1 Is. Of 10 young men who were asked whether they preferred a blonde or brunette, seven answered emphatically "A blonde." Only one answered at once, "A brunette," and the other two hesitated. The gentleman, according to Mr Bernard Shaw, is a species extinct in England, and no one a penny the worse (says the Daily Mail). The accuracy of the biological observation is a. matter of debate; but some support is lent to Sir Shaw's interesting thesis by recently recorded phenomena in the domain of female trichology. For certainly the most plausible hypothesis to explain the marked decline in the numbers of "blondes" is that there has been a previous decrease in gentlemen (who an? known to have a preference for this variety), and that the law of supply and demand haß begun to operate. Fortunately, the female sex has made such progress in the art of adaptation to environment that we need not anticipate that unduly ruthless measures will be required for the elimination of the type now losing its popularity. We have not to breed a wholly new generation. Such are the resource* of science that the despised blonde of yesterday need not despnir of becoming the courted brunette of tomorrow. Indeed, if all the truth be told it is not impossible that riie has been a brunette before.