WOOLLEN GOODS.
NEED FOR ADVERTISEMENT. :; MR BERNARD TRIPP S SUGGESTION. (From Our Ows Correspondent.) , LONDON, July 12. A letter dealing with, the wool situation appears in the Yorkshire Observer of ■July 5. Mr Tripp; writing from Timaru, says:- " The woolgrowers have only themselves to blame for the low prices -for raw wool, and the woollen manufacturers have also themselves to blame for the poor demand for the manufactured article. "The reason for this chaos is that neither has any organised system for advertising the advantages of wearing woollen, clothes].froth health .and other points of view. ' “The artificial silk manufacturers advertise their goods at every possible opportunity, and if the woolgrowers and woollen manufacturers do not do the same they may as well make their minds to cut their loss and- go out of business. "My scheme is that in order to increase the price of raw wool and increase the demand for woollen goods, all the woolexporting countries ‘ (there arc. only four of any Australia, New Zealand, South Africa, and the Argentine) should agree to a' levy every year of 6d per bale on wool. LARGE ANNUAL INCOME.". " This would soon create a fund to begin with, and the woollen manufacturers throughout the world, and woolgrowers from other countries, would see the wisdom of this scheme and join in; this would bring in a large annual income, fo be used in advertising in every country the advantages of wearing woollen goods, and enable them ,to compete with‘artificial silk, which is a much more serious opposition to woolgrowers and woollen manufacturers than they seem to realise. "After the war when the teagrowers in Ceylon lost the Russian market, tea slumped down so low that it did not pay ,to grow it. The teagrowers then asked the Government to put a levy on tea, and this fund was handed to a board, which used it in advertising the advantages of teadrinking in countries 'where they had next to no market before, with the result that, tea is now dearer than ever, and all teagrowers are making their fortunes.”
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Otago Daily Times, Issue 20798, 17 August 1929, Page 16
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346WOOLLEN GOODS. Otago Daily Times, Issue 20798, 17 August 1929, Page 16
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