Page 15 Advertisements Column 5

Otago Daily Times, Issue 20710, 7 May 1929, Page 15

Parker an In every country under the sun where men and women write, the Parker Duofold has proved itself an outstanding success. Easy writing—speedy writ-ing-durability and efficiency are yours to command. Its light weight alone is sufficient to start and keep the ink flowing without pressure or .effort. The generous sizfe barrel—comfortable to the hand, has thrice the ink capacity of ordinary fountain pens. It is made of Perraanitc too times as strong, yet 28% lighter than vulcanite :—This feature alone is worth its entire cost. 35 years’ experience, 32 pen patents, and no less than 47 improvements are represented in this one pen. No wonder over 17,000,000 people in all parts of the globe are satisfied Parker Duofold users. And remember every Parker Duofold is guaranteed for 25 years. Go to your nearest Stationer, Jeweller or large Store. See a range of Parker Duofolds in five, flashing colours Choose the nib to suit your hand in the colour combination that pleases you most. SENIOR 42/SPECIAL 35/JtINIOR 30/LADY 30/- . First IrutmaCionul, - Wholesale * B« J« HYAMS, Lxd.* P,O«. Box 45, Wellington. Why the Newspaper ? NEWS AND ADVERTISING SHARE INTEREST; One Enriches the Other and Together they Rule the Onward March to Progress. Mr Norman S. Rose, Advertising Manager of tke famous international .daily newtpaper, “ The Monitor,” of Boston, says:— WHY- THE NEWSPAPER? Well, for one reason because newspapers publish news, ■and an advertisement is news. If it isn't, it should be,The best advertisement is the best news. ' ■ • . ‘ The reader of a newspaper reads it because he wants to know-, what- is going on. in the world. He is after information. Up tad down the columns he goes, on one page something startling, on smother something interesting, on another something educational. . • “While he Is in this attitude of mind the. newspaper t.dverliser is privileged to address him. His eye travels from a news item to an advertisement, his thought travels with his eye. If the advertisement offers him an attractive piece of news, if the headlines or its opening phrases impress upon him that here is something he may well know about, then he h quite, likely to read the advertisement and to. digest die information it offers to him." - This is true the world over. In New Zealand our experience shows that SOUND ADVERTISING in the NEWSPAPERS is Most “ Pulling -Most Prompt-—Most Profitable.