Page 7 Advertisements Column 1

Otago Daily Times, Issue 20689, 11 April 1929, Page 7

/ I * o , O o 0 . Ol.t Ot xjoockk Follow the purple line in the Store—it leads to the McCall Department 1 . McCall Printed Patterns 5059,5060 ■ "Ella. I’ve discovered a new and wonderful way to make your own Frocks ... "My dear, you've not discovered anything new. I’ve made all my clothes for years with McCall patterns. . . . it's both (he old-fashioned and modem thing to do.” And note the smart scarf waist-line and draped skirt that Mary's wearing—it s quits as fashionable as Ella’s useful frock with the elegant new diagonal line and the neat skirl flared at the side. )) s£& PATTERN 5059. 3iyda 36-inch Velveteen, 7/H £l7 9 Buckle 0 2 3 Pattern size 36 .. .. 0 2 0 PATTERN 5060. 4|yd* Satin Beaute, 12/6 £3 0 11 Pattern size 36 .. Total cost 0 2 0 £3 2 11 Total cost £1 12 0 McCall Printed pate m 6800. Here we have the finger-tip Tunic. Tunics, by the way, arc apt to be a little longer this Autumn—just to the end of the finger-tips and hugging the hips. This model contrasts with a full-pleated skirt below. PATTERN 5500. 3J yards Priestley’s Wool Ctepoline, 9/11 .. .. £1 18 G Buttons 0 1 6 Pattern size 36 0 2 0 McCall Printed Pattern 4841 Here is Betty's first venture into dressmaking on her own account, and she was very much surprised at her perfect job. We knew, of course, before she started that she would be successful. She used a McCall pattern. Jabots and draperies interpret elegance for her smart Afternoon Frock. PATTERN 5439. 43yds Floral Crepe de Chine, 11/6 .. .. ... .. £2 14 7 Buckle Brilliant .. ... .. 0 411 Pattern size 36 0 2 0 Total cost .. £3 1 6 Simplicity is the keynote of this useful Frock, and it has a certain fascinating element of disguise. PATTERN 4841. 3Jyds 36-inch Flannel, vil £ 15 9 Buttons 0 0 6 Pattern size 36 ~ ..0 2 0 Do You Read McCALL’S QUARTERLY? An interesting periodical which to hundreds of New Zealand women is their key to what is fashionable. Complete information on what to wear and dozens of useful hints on the vague. See a sample copy on the counter of the McCall Department—1/6. Total cost ..£220 Total cost .. £0 16 3 McCall Printed Pattern 6439 M Elizabeth is very smart wherever she goes in this simple Coat with the square collar. Again a McCall pattern is responsible—taken direct from a Paris model. PATTERN 4912. 23yds 54in Reversible Tweed Velonr, 17/6 £2 8 1 3|yds 38in Brocade Lining, S/ll 0 19 3 Button .. .. 009 Pattern size 36in .. _ ... 0 2 0 Total cost .. ~ .. £3 10 1 When you've bought your material— Follow the purple line! FREE! 3 Years’ Free Subscription to McCALL’S MAGAZINE Win this simple little competition. „ . A ll , y< J u „ ll S ve *9 d 0 1k h> make up a single little No Entrance Fee. |*i ld whl £h point out the special features hhrt,«?^ilJT a * terns .. wiU : of course, be awarded highest places, except, perhaps, where a verse perfect in metre Is submitted. i tt's but the work of five minutes to make up a limerick—simple and interesting like the sample here: Wise women invariably choose McCall’s—they’re so easy to use. The Blue Cutting Line And the Printing combine To make them mistake-proof—Good news! Buy a McCall Pattern, and find a new, good point. . £he v*in« wl , u re £f lT « three years’ subscription to McCall’s Magazine, Free! ... e , J i udge , wdu be. Mr L. H. Frude, Manager of the Goldberg Advertising Agency, Limited, Dunedin, whose decision will be final. Entries close Wednesday, April 24. Enclose your en envelope, and post to: “McCall Competition, .D.S.A., George Street, Dunedin, or hand in to the McCall Department. Ist Prize 2nd Prize 3rd Prize 3 years’ subscription 2 years’ subscription 1 year’s subscription Results will be published in the D.S.A. advertisement in the “Otago Daily Times” the following week. McCall A/ / / s; hi / 9J & y It It s delightfully easy to make your own smart Paris Clothes with McCall printed patterns and D.S,A. Fabrics ! Follow the McCall Printed Cutting Line I It is illustrated on the left. It marks the magic outlines shaped by a famous French contourier, and printed with the u Jmost exactness on each McCall reproduction of his original design. It the master designer were to send you his own pattern it could not be , J h ' ? ri 5 le<l Cnlti "S b the reason why your Xesses made with the McCaJl Printed Patterns have the smartness of true model frocks. Only by trying a McCall Pattern, for yourself can you realise the time and worry saved by the char directions printed on each McCall Pattern piece—no hesitation, no chance to guess wrong—just a simple following of clear directions, and then a dress that satisfies you completely— a dress that really looks as you hoped it would. McCALL’S NEEDLEWORK and DECORATIVE ARTS. Here’s a journal you can’t afford to miss reading—it’s brim-full of work f. the home. Useful suggestions on quilting, raffia work, painting and general home beautifying—- . V 6. MoCaJO Printed Pattern 3 <44$ Jane Regny of Paris designed this very practical and very feminine Sports Frock. It’s interesting features are the godet at the side of the skirt and the triple halfmoon tiers repealed at the pocket and skirt hem. PATTERN 5445. 2|ydi 54in Stockinette, 9/11 ~ £1 6 1 Necktie .. .. .. .. .. 02 6 Buckle .. .. ~ „ .. 0 0.9 Pattern size 36 . 0 2 0 Total cost _ - £1 11 4 THE SIGN OF SATISRACmQM Why not Subscribe to McCALL’S MAGAZINE? Interesting short stories and serials by internationally known writers, illustrated by expensive artists. Artistically printed on excellent paper. A complete and comprehensive fashion section, cookery, music, home decoration, children's section—everything a woman should want. Published monthly, price 1/- each, or 7/6 per year, posted. Look at these two delightful School Frocks—kiddles are catered for by McCall's as efficiently as adults. Mothers make lots of children's clothes, and the materials that they love to sew are so reasonably priced at the D.S.A. PATTERN 5477. 2 yards 27in Flannel, 2/11 .. .. .. .. 5/10 3 yard Contrasting Colour, 2/11 2/3 Pattern size 8 _ Total cost 9/7 PATTERN 5460, 13yds Indian Head, 2/4 4/1 Byd ditto, contrasting, 2/4 .. ...... 0/1I Buckle .. 0/6 Pattern size 8 .. .. 1/6 Total cost .. 7/0 5# *