NEW ZEALAND PUBLICITY.

Otago Daily Times, Issue 20323, 3 February 1928, Page 12

NEW ZEALAND PUBLICITY.

WINDOW DISPLAYS. THE CHRISTMAS ANNUALS, (Feom Oue Own Coeeespondenx.) LONDON, December 24. The windows of the High Commissioner’s Office were particularly bright and attractive for the Christmas season. In the large window was a very fire display of honey, the feature of which was a specially-designed centrepiece with a background of New Zealand scenery receding to mountains in the distance, with an arbour in the centre. In the foreground was a hive under an apple tree in full blossom. By a mechanical device, propelled with hot air from an electrical bulb, bees were made to revolve around the tree and hive, and others were shown settled on the hive itself. At night-time, by a mechanical process, there were alternate moonlight and bright sunlight effects. The honey (attention to which was directed as a commodity suitable for inclusion in Christmas foods) was built up in solid masses around and in front of this centrepiece. The display attracted very great attention, and crowds constantly gathered in front of the window. In the smaller window was a display of coloured transparencies of New Zealand scenes in the background, and in front were shown under a brilliant light/ reproductions from the New Zealand illustrated weeklies, the whole being surmounted with a card: ‘‘lt is summer now in New Zealand. Spend your next winter in New Zealand.” There were fishing rods, sporting rifles, camping outfits, etc., included to give the holiday characteristics of the New Zealand Christmas, and to provide a bright contrast to the rather dull and murky days England is experiencing.

The latter window exhibit displaced a very effective display of the books which are obtainable at the New Zealand bookstall in the High Commissioner’s Office, especially featuring the Christmas numbers, and, in this connection, it is interesting to note that a very large number of \hese Christmas numbers have been disposed of over the bookstall this year. An announcement having been made in a New Zealand paper that this facility of supplying Christmas numbers would bo provided, New Zealanders wrote in from all parts of Great Britain for copies, while many of those resident in London have called to obtain them. The wide circulation of these Christmas numbers adds greatly to the New Zealand tourist propaganda in Great Britain, and it has been encouraged to the fullest extent by Sir James Parr.