Page 15 Advertisements Column 6

Otago Daily Times, Issue 20235, 21 October 1927, Page 15

The “ TEA-FOR-TWO ” SET ELECTRO-PLATED ON NICKEL SILVER. Hard Soldered. WONDERFUL VALUE I assir. For a Wedding Gift it 5a worth while to give something that will stand the test of time—a token that will remind the recipient of you for many years. This handsome Tea Set, comprising Teapot, Sugar Basin, and Milk Jug, of best Sheffield plate, makes an ideal Wedding Gift at a moderate cost. Price, £3. Securely packed and delivered by post free of extra charge. Stewart Dawson & Co., Ltd. PRINCES and DOWLING STREETS - 1 - DUNEDIN

<% ' am 5ti n j \ First-grade by Government standard, first in value, as every housewife knows, who has used the big, seasoned bar. Regent is kind to the hands. Get the big Regent bar and see how long it lasts. Made Sy the makers of “ Velvet ”

sores In strength, Zonite ranks with iodine, bichloride of mercury, carbolic acid and other powerful poisons. It can be diluted with forty parts of water and still be more effective as a germkiller than pure peroxide of hydrogen. But so far as safety is concerned, Zonite is entirely different. It can be poured into open wounds or sores in strong , solutions without injury to tissues, for Zonite is non-caustic and non-irritating. First, clean with Zonite, full strength. Bandage and keep bandage wet with solution of one part Zonite to twenty parts of water. To Physicians: Dakin’s Solution (NaOCI) hat been stabilized under the name Zonite. KIU£ GERMS M

A Health-giving , Body-building and Easily-digested Tonic Food J “K.P.” Extract of Malt is prepared by a special process B// from the golden grains of selected New Zealand-grown Barley, It affords that Nourishment required by Convalescents, Anaemic Girls, Delicate Children, and every person whose nervous system and physical energy are run down. As a Restorative for those recovering from Influenza, it is of rare value. Being Palatable, and easily assimilated, its daily use by Children who suffer from Malnutrition, produces excellent results. Procurable in lib. and 21b. Glass Jars (bearing a Green Label) from all Chemists, Grocers, and Storekeepers. ISJe. sure you get the tc I£.P- J ' Brand—a New Zealand product of the Highest Standard of Purity and Quality.

Why the Newspaper ? NEWS AND ADVERTISING SHARE INTEREST. One Enriches the Other and Together they Rule the Onward March to Progress. Mr Norman S. Rose, Advertising Manager of the famous international daily news* paper, “The Monitor,” of Boston, says: “ WHY THE NEWSPAPER? Well, for one reason because newspapers publish news, and an advertisement is news. If it isn't, it should be. The best advertisement is th® best news. j " The reader of a newspaper reads it because he wants to know what is goins on in the l»sy world. He is after information. Up and down the columns he goes, finding on one page something startling, on another something interesting, on another something educational. j “ While he is in this attitude of mind the newspaper advertiser is privileged l» address him. His eye travels from a news item to an advertisement, his thought travel#! with his eye. If the advertisement offers him an attractive piece of news, if the headlines or its opening phrases impress upon him that here is something he may well know about, then he is quite likely to read the advertisement and to digest the information it offers to him." This is true the world over. In New Zealand our experience shows that SOUND ADVERTISING in the NEWSPAPERS is Most “Pulling”—-Most Prompt—Most Profitable.