PHILOSOPHY REGARDING “SALES.”

Otago Daily Times, Issue 20222, 7 October 1927, Page 15

PHILOSOPHY REGARDING “SALES.”

We were discussing what bargains wo had secured at last month’s sales, and whether sales in general were “worth while [ or best let alone, when somebody said, its always worth while to get a good thing st a reduced price, but the other kind afle no good at any time; being a few shillings cheaper doesn’t make them worth buying. ‘' But how do you know the really good things?” put in the youngest member of the party. “So many frocks look attractive in the shops, and it’s only when you wear them that your disappointments begin.” This power of recognising a “ good ” garment quickly is a great asset in shopping. The surest way to acquire it ;« by experience, but everyone has not had time or opportunity to become an experienced clothes shopper, and none of us are anxious to learn by making mistakes; the process is too expensive and depressing 1 So here are a few points that will help you if you bear them in mind. In the first place, it is better to avoid n. 'thing imitation. I’m not. of course, icfcrnng to buckles, brooches, and other ornaments, which can’t always be real, but to the clothes themselves and the way they are made. Materials which imitate others are usually to be avoided. I don’t think I’ve over seen anything uglier than some white , silk which professed to reproduce calfskin—'it looked as if someone had upset a bottle of brown ink on it! The snakeskin pattern reproduces quite well on a soft, transparent material like georgette or chiffon, but in that case there is no question of its being a sham, as it is so obviously different from the original. In a heavy material it is very second-rate looking But what I chiefly want to point out -s that the “ good ” clothes are the genuinely made ones—those where, as the conjurers say, there is "no deception.” If there are buttons, they button something. If there are bows, they tie something, and are not stitched on .as an after-thought or to hide a clumsy fastening.