EMPIRE MARKETING.

Otago Daily Times, Issue 19965, 6 December 1926, Page 12

EMPIRE MARKETING.

SIR JAMES PARR'S LETTER. POSTER DESIGNS. (Fbom Odb Own Cobeespondekt.) LONDON, October 11. An article in the Morning Post on “Empire Marketing” is followed up by a letter from Sir James Parr. “New Zealand,” he writes, “is not a manufacturing country. Her exports are almost entirely the products of the land. The great buik of these come to Britain, so that the Dominion’s existence and prosperity are largely dependent upon Britain’s purchasing powers. New Zealand is Britain’s best (per capita) customer. Last year every New Zealander spent £lB 10s on British goods. ‘T note with great pleasure that the board proposes to adopt an extensive publicity campaign as a means of bringing home to every household in the UniteiKingdom the significance and advantage, of Empire sources of production. In tnh connection I hope that the public will b> asked to insist upon seeing that the good sold to them are Empire products. It wbuid probably do good if facsimiles of the. various brands were included in the designs of the posters which it is proposed to display in the United Kingdom. “The recommendation about the cost of transporting pedigree cattle, sheep and swine from the United Kingdom to other parts of the Empire will also be received with great satisfaction in New Zealand. The adoption of the recommendation would not only do much to assist the breeders here, but should also stimulate the demand for British stock in New Zealand. I consider that the whole of the aims of the board are excellent, and I shall watch the progress of its work with great interest.” EXHIBITION OF POSTERS. The president and council of the Royal Academy have given their consent to the holding, in No. 11l Gallery, Burlington House, on November 2, of an exhibition of designs for. posters prepared for the forthcoming national publicity campaign Dy the _ Empire Marketing Board The Dominion Prime Ministers and their staffs ' will be invited to pay an official visit to the exhibition, admission to which will be by invitation only. The exhibits will include a design for a 48-sheet map, measuring 20ft by 10ft, by Mr Macdonald Gill, and a series of scenes showing how ceaselessly tlie people of the Empire in five continents are at work producing and distributing foodstuffs. These pictures are by such well-known artists as N. Wilkinson, Charles Dixon, Charles Pears, Fred Taylor, Paul Henry, G. Sheringham, Gregory Brown, Herrick, Spencer Pryse, M‘Knight Kauffer, E. A. Cox and C. Paine, The first set of these" posters will be displayed on specially favourable sites all over the country early in the New Year.