ADVERTISING NEW ZEALAND.
ATTRACTING POPULATION. (From On® Own Correspondent.) AUCKLAND, February 27. The question- of advertising New Zealand abroad was referred to by Mr George Finn in an address to the Auckalnd Advertising Club. The speaker said that the point was whether the results obtained from advertising would justify the expenditure. Was there accommodation to offer tourists to encourage them to come again? Was our hotel accommodation to bo compared with that of Paris, London, or Switzerland? Would our railway system satisfy the American tourist, and would ho receive the civility and servility which were given in other countries? There was a greater purpose for which New Zealand should be advertised, and that was to attract additional population. If there were any more to spend on advertising the country, it should" be spent on bringing people to live here. Advertising had to bo carried out in Great Britain, and he suggested the establishment in England of a high-class weekly paper to be called “The Now Zealander.” This, he thought, should be owned and controlled jointly by the Government and New Zealand newspaper proprietors, and supported by a tax of jd in the £ on the value of all New Zealand exports until such time as the journal became self-supporting.
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Bibliographic details
Otago Daily Times, Issue 19107, 28 February 1924, Page 7
Word Count
208ADVERTISING NEW ZEALAND. Otago Daily Times, Issue 19107, 28 February 1924, Page 7
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