BRITISH INDUSTRIES FAIR

Otago Daily Times, Issue 19086, 4 February 1924, Page 5

BRITISH INDUSTRIES FAIR

BEITICH MARKET FOE BUSINESS MEN. The tenth British Industries Fair promises to add one more success to the previous fine records. To meet the convenience of the buyers from the British dominions and all parts of the world, the 1924 fair will be held in May, to enable visitors to the Fair to combine pleasure anti education with business, by seeing the great British Empire Exhibition, which will also, by that date, be open in London. The opportunity for the overseas visitor will consequently be exceptional. His visit to England will be at a time when the country is at its most beautiful, and when 'the English climate ia normally at its best. He will be abla to roauc Ids survey of the goods of Britain’s most enterprising manufacturers at the Fair at the White City, London, and at Birmingham, and then see at hia leisure the wonders of the British Emprret Exhibition, the greatest Exhibition everheld, where be can review the output in art, science, industry and raw materials of the whole British Empire. To make matters still easier for him, it lias been arranged that the London and Birmingham sections of the Fair shall follow each other with only a week end intervening. This arrangement, while keeping the period of the Fair within reasonable limits for the exhibitors, will allow the Buyer to spend whatever time he wishes, from one day to a month, in the Fair. It will enable him to visit both centres with ample time at his disposal in which to select his lines, place his orders, and settle all business detail in comfort before turning to tha education and pleasure side of his visit. It is hardly necessary in this stage in the history’ of the British Industries lair to give a detailed description of its organisation, but it is, however, worth while reminding the interested buyer that the- strict -segregation of the exhibiting trades into clearly defined sections at each centre of the Fair enables him to inspect the particular line or lines with which he is concerned in the minimum of time and with the maximum of comfort. The fact that admission to the Fair buildings is limited by personal invitation to the bona fide trade buyer further contributes to the desirable end that -the Farr shall be a business market for business men.

The extraordinary growth of the British Industries Fair, both in size and prestige, is well illustrated by the sites it has occupied in the past, and will occupy in the future. After growing from "small beginnings, it filled, in 1920, the Crystal Palace, the largest single exhibition building in the world. From the Crystal Palace it was obliged to move to the" famous White City, its home for this year, to occupy a great range of halls and galleries, until now one of the largest exhibition areas in Europe. But though able to house the British Industries Fair of 1921, 1922, and 1923, the White City is far short in area of the enormous halls and palaces now in course of erection to become eventually the home of this evergrowing Fair. Some conception of the space which will be available may be gathered from the fact that the actual halls in which the British Industries F'air of 1926 will be held cover no less tban;2o acres of ground. This is about 21 times the area of Trafalgar Square, more than three times that of Madison Square, New York City, and nearly twice that of tha Place ce la Concorde in Paris.