THE EFFECT OF ADVERTISING.
Some peoplo have a mistaken idea that all that is necessary to push the sales of any given article is to advertise it largely. No manufacturer would be foolish enough to embark on a large campaign of publicity, involving hundreds of pounds, if the goods were not of a quality to remain in constant demand; but unless the manufacturer produces a meritorious article, and so retains public goodwill, he spends his money to" no purpose. Ship Jelly Crystals have established a reputation for making really delicious and nutritious jellies in a variety of fruit flavourings. Retailed everywhere—five Dackete for a shilling.
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Bibliographic details
Otago Daily Times, Issue 16003, 20 February 1914, Page 5
Word Count
105THE EFFECT OF ADVERTISING. Otago Daily Times, Issue 16003, 20 February 1914, Page 5
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