Page 3 Advertisements Column 4

Otago Daily Times, Issue 14386, 2 December 1908, Page 3

«5| a day would be cheap hire for the 25 volumes of the Historians* History of the , World; but this, according to die present offer, is the rate. of purchase. The offer closes 24th mst. I' -0 isittify iti New Zealand. oßen ' a firßt payment f / of only 7/6 brings the ' ' The idea of worid-history is not a familiar one to English volumesof readers, and the favour which the Historians' History of the ,"L? ?f 8 , • World has met with in New Zealand is, therefore, the more j ,? ?° ? ' significant.'The first 600 subscribers have already received f T"*T ■' theirjolumes, and success is not mentioned, therefore, before may • COl ? pleted b ? / . amjjle, testimony has accumulated as to the extent to' which *"" °! T*^ 7 ■ the History iSted. of the same - §mal amount^ card is sentwhich the subscriber signs and returns by way of , Works out at notification that the books have' been duly received. The un- j • rate ° f only 3 d a ' , solicited expressionVof satisfaction wfiiten at the foot of these ***' cards are an v extraordinary feature of the sale-indeed it is not nd y et ' hen ** , '■ satisfactio]i ; they express, but downright enthusiasm. And subsicribe r has finished when such hearty appreciations run into hundreds, the fact his P"fchase, by means , ' says much for the merits of a.book which so powerfully of ments so light commends itself, and'much also for a public alert to appreci- l^ at he scarcely ate a new thing. ; notice them, he will \ ■ Infe^C:mVy ;: who have, written say "I have always have paid less * an ! Wanted,. a complete history,"'which shows that if a world oneH l ua rter of the or- , is.a new thing to English readers, the desire for it is a dinm price for his natural -.one. •./Others, again, who have never actually formu* b ° oks ' and ■ about 50 '•' lated,the f wisftfor such; a hist6ryfrecognise tlio need of it p f centt less than he • ■ directly thVsee it. "Now that'it is4re, I cannot think how ham t0 pay if ¥ ' weever- did' without, it" is a ; reflection wnich commonly orders after Dec «»ber occurs in the letters received by The Times. • 24th, when the sub- -; Universal' history "has been championed as the only true scri P tion Hst history by the' greatest :bf'our historians—notably Freeman, There are only three Buckle, and Lord Acton;': One plight well go further and say wee^s to P BBB now be " - that no. one who will pause to think the matter out for him- * ore * e subscription self can fail; to'come to the same conclusion. History which Kstcloses arid the price -~ does nQt include Alexander and Caesar and Napoleon is not true 1S raised » * mt * e ver y - history. The reader whose horizon' does' not expand to embrace * act tnat le time now in all their .human reality the struggles.of Persia with Greece grows s^otlt brings out ■of Athens with Sparta, of Rome with \ Carthage, of Constants the bar Sai' ft so vividly, ; nople and Vienna with the Turks,, of the Emperors with ' that ever yone who has ' the Papacy, of, Protestant Northern Europe with'the Catholic given a * to H» v 'and imperial*South,.of tlie Netherlands with Spain, of the H , istory mußtBeew^ ere Northern and Southern States of America, has no true his'tori- advantage Kes,, and cal perspective. ';■ ' surely send in his . s A familiarity with the story of man is not an accomplish* f* 0, for h(iior f '* ■\ment for the ;few,; ariose study for the specialists Of all the * stoolate ' \ domains of knowledge it is that which most naturally belongs' ' The History is worth to every man.sind woman. Yet until The Times published its more *° ida y than it History, anything like a; complete conception of this story was on the earlier ' ■ was utterly .beyondthe reach of any but the professed student * n *^ e year, when it ' ' who could find.'his way among literally I thousands of separate was published. Not '• histories written in a dozen different languages. It cannot be *' iat *h ere was any '• too often that infringing out a history which, in one 1 doubt from the first . •continuous narrative, embraces the detailed records of all that a proper and com- • countries, The Times brings historyback to its true place as history for English the most important, and the most interesting, subject for. the rea ders was greatly general reader. .. ! ' ,! v needed, and that this 1 . The.2s volumes of. the Historians' History are offered for one was P er kcted in * v sale in four styles of binding, and requiring three different every rM P ec t» bit in , : si?es them,, and'books and bookcase are de- e same as *» to most addressesi throughout the Dominion. It a^ue °* a b° rse g°es : will tie '■■ understood,' tha't considerable care must be up w^en lt as won a> avoid mistakes. But the race ' or * M * B m a utmost despatch "is used in giving prompt delivery, for every com P a ny whten it has 1 set sent to a subscriber imeaiis the sale of further copies to paid a g di? " dend » so friends;wheliave;seen the book and recognised its value. By thefact that themerits such means, a possession liked as. is the History sells °^ e re- = itself-;inASuch numbers as.4he most complete and detailed ce » v ® d &* stamp of 'system ; ;of advertising couS;not compass public and critical ap. .[: ' • Thatihemistory should have met with immediate favour proVal hasenhanc e d its ' ! is .the more important, because the subscription list can-only marfeetaWe value - B «t : remain open .for TERM WEEKS longer,- and it may be , lhe pri ? ! has not yet ;/ ; hppetaM of those who have already beenra,se «' purchased will assist everyone in • the Dominion who wishes ere ' is the in» ■ to hOTe^the;History to,decide before it is too late. All that vestor's opportunity. * ;tlie publishers can do is to imake known as widely as possible rise .in value has , the limit of the otter, and to ensure that all who wish for in- ta^en p^ace ' therise in i formation duly receive it before the 24th of this month. pr ' ce * s assure d for vl t **l •■■■ j-- i i ' . , - 24th December. Buy Therefore we say to the reader who has received a form begt rf gQod of subsgriptiQn ;"please use it at once," and to those who per tie S while itcanstill wish for of the History, "inquire upon the be obtained for obform below TO-DAY." viously so much less , than it is worth. The publishers could name the low price and the easy terms, which still hold good r in New Zealand, only in respect of a large number of orders given all within a short space of time immediately on publication. The permanent price, at which there will continue to be a perennial sale of this standard work, is 33 per cent higher,®? about 50 per cent, higher if freight and charges be added upon individual sets of the volumes shipped to New Zealand. The Times wishes everyone who has heard of the offer to know also of its strict limits. The Subscription List, : ~"'^ Q "~ ' ' j To THE TIMES (London) :N.Z. Offlce. P\ AQpQ IM 3. Harris Street, WelUnglon. \sLd\JlJjLiiJ S.l\ pkase send me, post free, Serfage ttwtpikhiiUkspmmm \ f«S", describing tlie Historians' Bistot? of the Wedd, villi '•''•■ " Name , u mmmmm . mmmmamMm^ If you haye not yet inquired, DO SO Address ~ ~ r , |w»WM«Mmi«mi>I»W»IMIMIII|IUMiaiMIIImM.j if ...^. r . trTl j, hrtlM „ |MM •> AT ONCE. i Dm :.