ENTERPRISE OF "THE TIMES"

Otago Daily Times, Issue 12606, 9 March 1903, Page 8

ENTERPRISE OF "THE TIMES"

Notable Reference Work offered at Big Discount. It is because good works of rofcrcnco are really necessary nowadays that "The Times" has been enabled to offer the " Encyclopedia Britannica" and The Century Dictionary & Cyclopedia & Atlas at ' such low prices. It only the limited class who buy luxuries could be expected to nurchase those books, it would bo' impracticable to sell a vast number of copies, and it is only by printing on a large scare that low prices can bo attained. The public served itself in the matter; for it was the alacrity with which "The Times" Reprint of the "Encyclopedia Britannica" was purchased that made it possible for "Tho Times" to undertake the issue of "The Century" upon the largo scale which alone can make low prices practicablo. Notwithstanding all that the pessimists have to say about tho deterioration of public taste, an opportunity to buy standard works of reference at a minimum prico has been conclusively shown to be . precisely the sort of opportunity that people desire to find. Professor William Dwight Whitney,, Ph.D., L1j.1)., the editor-in-chief of The Century Dictionary & Cyclomdia & Atlas was not only eminent, but almost pre-eminent, anions philologists. Selected by the editors of the " Encyclopedia Britannica" to write the article on " Philology" in vol. xviii of that work, he is already known to those who have read tho article in question as a writer of the groatest dircctnoss of thought and clearness. The offer by "Tho Time:)" of "The Century" is on parallel Tinc-a with its former successful enterprise;' Early subscribers are supplied "The Century" in ten roval octavo volumes at a discount of over 40 uer- cent, from the publishers' prices, on easy monthly payments, and with immediate delivery from Wellington.