THE INCOME OF THE TIMES.

Oamaru Mail, Volume I, Issue 187, 25 November 1876, Page 3

THE INCOME OF THE TIMES.

The Times of a recent date consists of 120 columns of solid matter. There are twenty pages each, as you know, just t:;e sue of the iVew York Tribune. But there id no " display" in the Timet ; every page is packed cl&si, and there is not a vacant line. There is no leaded matter, except the leadtug article, the special telegraphic despatches, and one of the foreign letters. T'te type is small; it is brevier, minion, and nonpar.il. If the amount of matter in this number of the Times wa3 given to any of the Jtfew York morning papers to print in their usual style, all of them, except the Sun, would fill no less than forty of their pages with it. It is easy enough to calculate what these advertisements paid, for the terms of the Times may be ascertained, and there is never any abate-

ment or discount from them. The sixtyseven columns in to-day's i&>ue, tuxtu-uuitf to my calculation, brought in £1.765, and I am sure that I am not £SO out of the way. If the Times had this amount of advir'.isrng every day, its income from this source would be £562,445 a year. But generally the Times contains but sixteen and all the year round it has about fifty columns of advertisements a a day. At this rate its income from advertisements would be about £430,000 a year; and it is from this source that it must wholly, or chiefly, pay all its expenses other than those of paper makers, its compositors, and its press work. At threepence a copy the Times probably pays the cost of its actual mechanical production, but no more. Out of the £430,000 received for advertisements all its other expenses must be defrayed. These expenses are vast; but with £430,000 one may pay all of them, ana probably have a balance of £IOO,OOO or £120,000 profit.—London correspondent of the New York Graphic.