Page 4 Advertisements Column 2

NZ Truth, Issue 1305, 18 December 1930, Page 4

Keep on saving' "UNIVERSAL" CERTIFICATES and redeem your collections for valuable FREE GIFTS A PERFECTLY LEGAL ISSUE The first attacks made against Universal Certificates were based upon the grounds of illegality. People were told that Universal Certificates -were illegal— that the issue was contrary to The Trading . Stamp Act of 1900. No one, however, can prove the issue to be illegal. The Crown Law Office has ruled that Universal Certificates do not constitute a breach of The Trading Stamp Act. Yet, because m a few of their features Universal Certificates resemble the Trading Stamps of thirty years ago, the propagandists are now saying that the present system is a trick— that it has taken advantage of a technical flaw m the Act. This is strenuously denied by the' Company which originated the system— Universal Distributors Ltd. The system is regarded as a fair, modern method of trading. Its purpose is two-fold. First— to . create CASH CUSTOM for the merchant. Second— to enable, the public to reap the benefit of GROUPED DISCOUNTS. Several mis-statements have been made by prominent men when they were busy condemning the system. As business men they should know better than to make strong statements before they have investigated the facta. Universal Distributors Ltd. have obtained written apologies and retractments from prominent public men In T connection- with wrong statements they have made, but so far these apologies have not been published. . .... Kt'ta Strict a w n ith mb the ?riS^ff of^BrttlS™«Sce- by demanding to hear "the other side of -the story" before taking any further steps. Merchants and Public both WANT Universal Certificates. They are ; doing a lot^of good. But remember--every good cause has its enemies. . Pay no attention to .the opposition propaganda. UNIVERSAL CERTIFICATES ARE A GREAT BOON TO THE RETAILER!^ PUBLIC oraaoN Big merchants have m the past cut prices and operated- "stunts- at This letter appeared m the the expense of the smaller retailer. Nov, however, Jhe.a^U^et^Jer "Dominion" on December 11th: can retaliate on equal terms, because he is armed with Universal Certificates. They have given him a means to win back and^ hold ms ■ business. Yet what happens? The "Big Fellows" get_ together and ■ endeavour to remove the smaljer firm's opportunity. They say that __ ____________ ___ Universal Certificates are "unfair"— but that is only ao much, eyewash. They are afraid of the coupon system because it g tveq-tde vtttw smaller firm its chance. If Universal Certificates were not a decided HOUSEWIFE S VIEW. boon to the smaller trader— why are the bigger traders trying to stop the system? Sir,— l notice m Wednesday's SAVERS OF UNIVERSAL CERTIFICATES £ -?-««*: MUST BENEFIT ! decided to arrange a deputation to : ; ' v.- ." k.««flf i,« the *. Government to protest against Universal Certificates make it possible for the Public to benefit Dy h continuance of the gift sc hemes, s££ a wi?le ovaTu0 vaTue UP We^ it TfoTsZTsuT^^ oflSlnl and also m the following morning's miscelaneous Sades discounts, the. public would be the losers. When paper that your representative had a firm gives you a 1-point Universal Certificate it is giving .you > the called on two jewellers, and reequivalent to three-fifths of a penny, if it were nut for the certifi- eeived from them most harrowing cates, you would lose this discount because it. is too small to express reports as to the dreadful effect m money or .goods. It the retailer gave you one penny m ■caen as i a . tha ift achemes are havin g . on discount, he. would be giving more than he coukT afford. Act b> co . businesses' lecting Universal Certificates you are merely SAVING yow ""»!» tn^ ir D u 3 ines s es - small discounts instead of wasting them. And these small_ amounts Now, Sir, v I would suggest your quickly accumulate into large amounts, by the system of <-»k.uu£-ijn*ct representative calls upon a number f YOUR DISCOUNTS, as made. possible by Universal Certiiicates. of h ousew jves m this city, and ask »^w ,w^^.^.n^ r\r- ft or-\*T r>r\r» their opinions. He, I am sure, TWO-PURPOSE REASON FOR . would find the gift scheme some"UNIVERSAL" CERTIFICATES • SShSS Our reason for the creation of Universal Certificates was to enable been looking for, for many years, the public to derive benefit by being able to group their small dis- j s jt not a fact that the well-to-do counts into one big discount of worthwhile value. Universal can g0 t0 the big stores, run up a Certificates provide a uniform method of grouping discounts obtainable mon thly account, and pay same by from miscellaneous trades. cheque after deducting 2% per cent.. Another reason for the creation of Universal Certificates was to en- whereas the poor person who iscourage CASH TRADING by rewarding it o Hundreds of retailera- com p e iied to pay cash receives nowith large and small businesses alike— are thankful for the increased thine- neither does he or she recash custom created by Universal Certificates. Any system which tning, neiiner uoes au or biib ie ( S&^aS-tSW to-day ta of decided b.nefit to the country. --^o^-3, g-^^-Jf^ WHAT HAPPENS TO THE MONEY SSai uch C aS ,t tato"fo2e el,e A« ,l 1 RECEIVED FOR CERTIFICATES THAT X DC MrvT DUTM7CA)II7r*? my collection of coupons for the last AKk INU I KILLWLtIVIJI.L/ : week and jam endeavoring to colParties interested m trying to deprive the ' certificate-saving public lect enough to receive something I of the benefits of this scheme, make a big fuss of "what happens when need, which I see m a gift catacertificates are not redeemed?" These persons claim that unfair i 0 gue. How many hundreds of woproflts are made by the certificate company. However, any thinking m Wellington are doing tbe person knows that the percentage of unredeemed certificates is «.„„,.» 9 necessarily very small— Universal Certificates are too valuable to throw same. away. But m order to give the public the benefit of unredeemed It is all very well for the wealthy certificates, we offer a special prize of an Austin Swallow Motor-Car; members of the Chamber of Comwe offer better value m our gifts; and we will from time to time be me rce (some of whom were accommaking donations to charities and^ other special gift offers. Also, panied by their wives) to meet on from time to time a Special, Bonus Offer is made to our distributors. tQp q * Mount Cook> and discuss PUBLIC PROTECTION IS GUARANTEED oS^Jn^r^ RY BANK-NOTE METHOD OF PRODUCING of obtaining m a small way what UI B^YXnvvZciKi rvryrmr atcc others °^ taln slmply ecause they UNIVERSAL CEKIIrICAiJCO or their husbands can afford to run If you study a Universal Certificate you will see that it is printed a monthly account. If these memin a style similar to a bank-note. This makes it impossible to can afford to hold their meetcounterfeit. Compare a Universal Certificate with any Free Gift mi ns s at Mount Cook, surely they can Coupon that is printed m one colour only, or printed m a style that can _« ord to a n ow their less favored be easily copied. Then consider this point— how could any firm a .Vt. . iL-Y ,A?,J »,„„„ *yZI yZ a guarantee the redemption of its Coupons if a million or two impossible- neighbours tins little boon that has to-detect counterfeits were suddenly put into circulation? Any Free come their way. Gift Coupons which are redeemable m exchange for gifts must be It is up to t h e -womenfolk to see impossible to forge if the coupon-saving public is to be protected. . . /. fc th j coupons, beSavers of Universal Certificates are positively safeguarded against J^ c f f \ h e well-to-do neople are loss of redemption value because they can't be counterfeited. e*u*Jt tt^ wdltojfe 'REDEMPTION GUARANTEED . i^VS" 8 10 their advantage - Sufficient of the proceeds from the sale of every Universal Certificate ™« rtlST l«Tr. a t wmT^ WTVI! . that is issued, is lodged m a separate banking account which is used ECONOMICAL HOUSEWIFE. solely for the purpose of purchasing gifts. The Company of Univer- Wellington December 2 sal Distributors Ltd:' positively guarantee the redemption m gifts of Wellington, uecemDer t. every requisite collection of Universal Certificates. I THESE FACTS PROVE THE POPULARITY OF UNIVERSAL CERTIFICATES 1. — Almost 5 million m circulation. 2.— Over 2,000 firms issuing them. 3. — Almost 1,000 redemptions m first ten weeks. N 4. Hundreds of Merchants Reported Increased Cash Trade. 5. — Over 50 people directly employed — earning over £300 weekly. 6.—^Over 250,000 collections ' being made. •7.— Several Imitators, But None To Equal Universale Gift Values. 8. — We originated the Group-Discount Certificate System. Send 2d. m stamps— or apply to any firm displaying the red oval "Universal" Signs — for a B GIFT CATALOGUE. UNIVERSAL DISTRIBUTORS, LTD., BOX 1900 . ... ... , AUCKLAND.