The Importance of a Car of Style.

NZ Truth, Issue 1226, 30 May 1929, Page 6

The Importance of a Car of Style.

The Trend of Style is International Among the proudest possessions of a New Zealand family is a Motor Car. A man is often judged by the car he keeps and the way he keeps it. It is not surprising, therefore, that the Whippet has found its way instantly into, public favour. The Mechanical genius is just as much a prize as ever to the Motor Car Manufacturers, but the strong demand m these days is the genius of artistic design, whose efforts contribute greatly to the success" of a Motor Car. Practical New Zealanders want cars that will perform; but New Zealanders also insist on having performing cars of beautiful design and artistic lines. ■ ■ -.I- V ■ . < V -" ■.-"■■'.■.'■ It is not very long ago that you could identify a French, American, Italian, German, or English Car, at a glance. All. these countries have now adopted the fundamental principles , of antistic design.. The fundamentals of good design are noticeable m the cars of any country m the World. To-day Motor Car Experts achieve an ideal proportion m balance, m the execution of lines and curves and m the handling of colours. The adoption of this does not mean to say that all cars look alike, any more than ail good paintings are .alike, or all, pieces of good music of similar ' sound, but that, the designers of the world have come to a mutual understanding of what; is beautiful m the Motor Driven Vehicle. ?: * . -■ - v ■ ' The appearance of cars m the light car Field has Ibeen revolutionised by the 1929 Whippet Models. Distinctive features, mechanical perfections, v ' beauty of design are all points, m which the Whippet Manufacturers have excelled themselves. Greater beauty, larger size, and style comprise the superior Whippet. The radiator is entirely new; higher and larger, it gives an appearance of greater speed to the car. The full crown one-piece fenders are m keeping with the designs and add a touch of tone to the exterior appearance. ,•'-'• ':."''• The doors on all models are widened and (with Increased roominess of the interiors, provide ample room for entrance and exit. There is no place m ; the low-priced field for cars without- the artistic new type of beauty introduced by the Whippet, a precedent of beauty, appeal' and artistry of design, with colour combinations totally different from anything you have ever seen before m the low-priced classification. From the Chromium plated Radiator to the carefully rounded lines , of the rear, every detail of the new Whippet bespeaks beauty, style, quality and colour. By this establishment of a different type of beauty the Whippet Models have reached a new position of leadership.