SPEAKS FOR ITSELF

NZ Truth, Issue 1175, 7 June 1928, Page 13

SPEAKS FOR ITSELF

CVERY one of us who, reads with iritelligence is interested m the manner m which enterprise of commercial houses is reflected m their efforts to focus public attention on their merchandise. . To say baldly: "Our goods are best— you should .buy them," is not enough. Public education* m the merits of pres-> ent-day advertising demands a. reason. '■ The phenomenal circulation of "N.Z. Truth,", the magnitude and skilful display of its /advertising columns, are. of themselves" self-providing reasons why this journal is incomparable as a window for displaying goods with more than average merit to recommend them. Messrs. John Noble, Ltd., an English grading-' hotise, of;, unquestioned reputation,, inserted an advertisement Jn "N.Z. -Truth;" at the same time depositing 250 catalogues with the advertising manager fpr ■distribution.' Within a . few days, the supply was exhausted, and, we have been obliged to seek the indulgence of our readers by asking them to wait until a further consignment \of catalogues arrive m answer to an urgent cable. The remarkable peak of circulation to which. "Truth" has climbed, combined with the recent experience of Messrs. Noble, is sincere proof of public endorsement. Make "N.Z. Truth" YOUR medium.