Weighty Fellow

NZ Truth, Issue 1146, 17 November 1927, Page 6

Weighty Fellow

IT .pays to advertise. Such is the, ,lf motto of E. T. Sugdeh, of Christ- |[ church* better known as "Suggy." || Incidentally, "Suggy" believes m an- |j other \_weil-known '; to wit:. || "Laugh and grow fat." So great is his fi faith that..': he practises . what he || preaches— hence his nineteen stone of || bone and muscle., . ' || Some Weight', but it is commensurate || with' the weight he carries m the ad- || vertising world of Christchurch,- where" J| his main object In. business hours is || selling space and making the public sit H up and take notice of the wares whose || advantages It "is his job to shout -from || the housetops. . "•■ . : „ '" |1 When^he laughs the effect .is similar || to that of amild explosion, •.in a word. | = he. summarizes that happy state of i1 1 mind best designated: ; "Happy as ' || Larry.":'. '.:..' f.: v-;\ ■ ' • ■ , il| But : he can be ).'serlou3 and .when '|| finalizing a big "ad." contract "Suggy" || has a way with him , that usually pro- 11 duces the coveted signature, of tjje ad- || vertiser., ,'v ; .- ,,■':: ■■.■'•' 1: " ii Unlike his physical frame, his argu- j|| mehts are too weighty, but — whatjfi is more im port ant-r-they are shorn of if all superfluous encumbrances and if carved dow.n to the bare bone. || Altogether, a man of considerable || weight. ■ •'■ v ; : -'' " IS