Page 5 Advertisements Column 2

NZ Truth, Issue 1045, 5 December 1925, Page 5

BRONZED HEROES COSMETIC FRAUDS Rouged Effeminacy of Men (From "Truth's" London Rep.) In Paris there is quite a business m the provision of lipsticks and face powder for men. Not^ only does this' artificiality aim at creating an effeminate complexion. It also counterfeits with shameful success the bronzed complexion of the outdoor man, and makes an anaemic counter jumper look like an African explorer. According to Paris barbers, manyi of their male customers are habitually making use not only of lipsticks and rouge, but powder puffs and other hitherto exclusively' feminine adjuncts to beauty. One. high pontiff m the."beauty" industry is specialising i in' the making of a, new "dark -grey" powder, for men which is having- a ready sale, and m many ' of the shops are displays of vanity boxes specially adapted for men's use, containing a supply of paste for keeping down the hair, a special cosmetic for the eyebrows, a lipstick, powder and puff. There are also boxes for the use of elderly men who want to assume a youthful appearance. And artificially bronzed faces are not uncommon m Paris these days.

WE'LL SHIFT A "HOUSEFUL" OR A "ROOMFUL" OF FURNITURE. It's all the same to us. With a commodious "Denni-s" Lorry drawn up, handy and experienced men transferring household goods with the deftness and care which results from long practice, you'll be pleased that you thought to ring the NEW ZEALAND EXPRESS CO. LTD. We take the worry out of removals.* Gramaphone motors, reproducers, tone-arms, lid supports, everything at lower prices. Request price-lists. Rupe'rior Products Co., 19 Blair Street, Wellington.*