Untitled

NZ Truth, Issue 977, 16 August 1924, Page 11

In the days of Auld Lang Syne a N.Z. groWn tobacco made its appearance on the market but failed to gel a hold on the smoking public. The leaf was all right, but there was something deficient m the curing, and the industry languished and fizzled out. A much more recent attempt to solve the problem" resulted m the production of the National Tobacco Co.'s brands, now firmly established m the favour of smokers. The secret of this success is said to be due. to the new toasting process which the - manufacturers are now applying .to their tobacco and which has resulted m a most remarkable improvement m the smoking quality. The difference between the toasted and the non-toasted is as wide as a cooked potato differs m taste from a raw potato. Any smoker can easily convince himself by trying just a few pipes of any of the following brands; Riverhead Gold, very mild; Toasted Navy Cut (Bulldog) of medium strength, and Cut Plug No. 10 for those who prefer a full body.*