“USE MORE WOOLLENS”

New Zealand Times, Volume LIII, Issue 12431, 27 April 1926, Page 4

“USE MORE WOOLLENS”

NEW CAMPAIGN IN AMERICA TRADE VERY SLACK. Australian and N.Z. Cable Association NEW YORK, April 25. A committee of noted wool men, including Mr Allan Mitchell, of Philadelphia, has announced the formation of a plan to encourage the further consumption of woollen goods in tho United States. Important leaders of the industry point out that since 1920 only one year has been good for woollens business. The plan provides for an increase in the consumer’s knowledge of the unexcelled qualities of wool when used for clothing. The plan lias three divisions: (1) Education against substitutes (this is making headway, particularly with women’* wear); (2) the fui therance of a clothes consciousness or a dress-up movement; (3) centreing attention upon # the qualities of the goods made in the United States against the tradition that imported goods are better. It has been estimated if tho annual wool consumption were increased three ounces per capita the entire slack >n the industry would be taken up. It has been determined that while the population has increased by a considerable percentage in the last five years, there has been, no corresponding increase in the use of’wool. The plan contemplates a large expenditure on advertising.