ADVERTISERS GO HIGH
EIFFEL TOWER BEGINS TO PAY PARIS TAKES A SHARE Australian-N.Z. Cable Assn. PARIS, July 2. A record-breaking luminous advertising sign has been arranged on the Eiffel Tower, using 200,000 electric lamps. The tower appears like a gigantic torch which darkens suddenly. Comets then start at various points, forming a motor-car advertisement. The advertiser is paying a rent of 350,000 francs a year, plus a municipal tax of 300,000.
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https://paperspast.natlib.govt.nz/newspapers/NZTIM19250704.2.60
Bibliographic details
New Zealand Times, Volume LII, Issue 12181, 4 July 1925, Page 5
Word Count
71ADVERTISERS GO HIGH New Zealand Times, Volume LII, Issue 12181, 4 July 1925, Page 5
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