BRITISH OVERSEAS TRADE

New Zealand Times, Volume LII, Issue 12093, 21 March 1925, Page 14

BRITISH OVERSEAS TRADE

FUTURE PROSPECTS. Mainly due to the modifications in the type of car now produced', the prospects of improved overseas trade during 1925 are very favourable, says an exchange. It is no longer possible to argue that British vehicles cannot be bad at strictly moderate prices, having regard to their quality, and with characteristics rendering them really suitable for general overseas use. The British types of light car have been developed into vehicles which will give really good and economical service tor a long period wherevor made roads* exist. They have the advantage over all competitors in respect of cost of operation. For districts where made roads are lacking, there is now an ample choice among substantial British cars with which no faults can be found in respect of such points as wheel track, ground clearance, suspension, engine power rr ceding. These oars, moreover, represent quite qs -good value for money as do

any of their foreign competitors. As to the de luxe type of car, for which the market is necessarily very limited, the popularity of certain British makes,' even in the United States, speaks for itself. In respect of commercial vehicles there has never been any question of the unsurpassed products. Thus, taking all the circumstances together, there is every reason to expect the year 1925 to he the best year for the British motor industry since the war. During the period immediately fob lowing the war, big prices were realised, but the position was thoroughly artificial, and output was much restricted, with a result that apparent profits were really neutralised by the loss of goodwill in the overseas markets. Now. profits may be comparatively small, but there is every prospect of overseas trade increasing rapidly, and the business that is being done is certainly being conducted upon a thoroughly Bound commercial basis.