ADVERTISING N.Z.

New Zealand Times, Volume LII, Issue 12040, 19 January 1925, Page 8

ADVERTISING N.Z.

PUBLICITY BOARD’S WORK. A POSTER CAMPAIGN. The ne W Publicity Board recently set up by the,.New Zealand' Government has 'started. out on a progressive policy as regards, its campaign, to j,make this country .better, known abroad. 'At a meeting held, in Wellington last Fridoy it was >decided, ' among. ■ other important' matters dealt with, to make an' immediate start wifch.aposter campaign' dealing with -the-’unrivalled - attractions of the-Dominion,’ both: from the stand-point-of, the. tourist and the settler, mis campaign will be*;world-wide, embracing porticularly the United Kingdom, Canada, Sonin Africa,-India', the British. communifNs&fi, the- East • generally, Australia, ancf the . United States The posters, will represent’ some' of .the scenes for which this. Dominion is justly famed,,'also phases' of settlement'’ and industrial, life; '. - > uv The railway advertising-- branch is at .present- engaged -'preparing.: a- series -of specimen designs .-for’ submission to tlic board. - " Begarding tourist and : other Mlteri;ture this, will be .printed in very large--ly increased quantities, and despatched! regularly, throug&the various channels opened up• for-"A circular ‘is being issued tW close cp-Qp-eration .of the, varans local -a-uthorities and tourist agencies with .the board in the matter offmll projected in order rthat standard may be attained* *nd.adhered to. > ■ •