Page 8 Advertisements Column 3

New Zealand Times, Volume L, Issue 11497, 18 April 1923, Page 8

PUBLIC NOTICE. Extract from letter received by James Watson & Company, Limited, Melbourne, from their Principals at Dundee, Scotland . IT SPEAKS FOR ITSELF. \ “Tbe question of price must, as in the past, be based on quality. We could, as you can understand, ship cheaper Whisky, but there does not seem any ultimate advantage either to our Customers or to ourselves ip doing so; besides, we would not associate our name with the re-sale of Scotch Whisky three years old. There is also the wider question of Policy—whether we are td come dowp to compete with the cheapest, or whether we are to stand op Quality at our price. We believe we will gaip prestige by the latter course.” WATSON’S “No. 10” WHISKY NOW, AS EVER SUPREME. STANDARD AGE—TEN YEARS

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