Page 12 Advertisements Column 3

New Zealand Times, Volume XXXVIII, Issue 8734, 16 May 1914, Page 12

Four Big: Departments at tbe D.I.C. To be Greatly Enlarged and Altered, There’s a good “ Reason Why.” d When you learn the “reason why” of these extensive alterations to our Fashion Sections, and also to the Cea Room, we feel sure you will agree that the circumstances leading up to this decision are wholly warranted, to say nothing of being highly gratifyingd The steady expansion of business, and the consequent increase of trade in the D.I.C. Costume, Millinery, Underclothing, and the Cea Room Sections, make it imperative that more and better accommodation should be provided. CL Naturally, we decided to “close down” the department that would give us the roost additional room at the least cost, d The Furniture Section covered some of the most valuable space—about half an acre —of our building. Che furniture had to go. It has gone—lock, stock, and barrel —and the area it once occupied is now devoted to the (ostume Department, and a splendid Showroom it makes- Lofty ceilings, beautiful light, ample space —in a word, The Finest Costume Showroom in the Dominiond Che Millinery Salon now occupies double its former and proves to be a delightful showroom for the display of the world’s most fashionable hats., d extensions will also be made to the Ladies’ and Children’s Outfitting Departments, while the Cea Room will be enlarged so much that accommodation will be provided for nearly a hundred additional guests at one sitting. Signs of progress, - are they not ? d The D.I.C. is the Sign of Progress. Wm. SIMM, Manager.

keeps THE CLOTHES

Fluffy, frilly Neckwear at Enticing Prices. The new Lace Tests and Fronts, Jabots and Fichus, are most beautifully wrought. They soften the face and give a dainty finishing touch to the smartest gown or coat. The Lace Collars oi the moment are probably the loveliest that have ever been produced. Will you see them here to-day. Besides many excellent values in Modish Neckwear, lam offering this week Special Bargains in Wool Motor Scarves. These are very handsome Wraps in all shades and are priced from z/6 to 3/11. You Should not miss this offer. Mrs . MATHEWSON “where THE SMART hats ARB” 364-266 Uuabtea Qaay • WelUagtra.

OLD LOOKING \OUNG WOMEN

Too many women and girls look old before their time. Faces are pale and drawn: wrinkles appear and the eyes lack lustre. There are headaches, backaches and a generally wretched feeling. In most of these cases the condition ot the blood is to blame. From one cause or another it has become thin and watery, and it is a fact that anaemia, more than any other cause, gives women that prematurely aged appearance. It is important that the blood supply bo replenished—important not only on the score of good looks, but to restore robust health, which is of greater moment. Dr Williams’ Pink Pills for Palp People actually make new blood and restore the system shattered by overwork and worry. They impart the glow of health to pale faces and make tired weary women feel bright and happy. There is no need for any woman or girl to feel ill err look ill. Dr Williams’ Pink Pills will help them to get the best out of life. Your own dealer can supply you with Dr Williams' Pink Pils.

For Influenza take Woods' Great Peppermint Cure. Never Pails. 1/6, 2/6.