The Advertising of to-day, to command the confidence of the public, must be as frank and sincere as talks with personal friends. You never think of exaggerating to a friend —why think of it in talking to the public ? The reputation of the house is the background of success. The public appreciates straightforwardness.
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https://paperspast.natlib.govt.nz/newspapers/NZTIM19100601.2.10.1
Bibliographic details
New Zealand Times, Volume XXXII, Issue 7142, 1 June 1910, Page 1
Word Count
53Page 1 Advertisements Column 1 New Zealand Times, Volume XXXII, Issue 7142, 1 June 1910, Page 1
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