Page 3 Advertisements Column 3

New Zealand Times, Volume LXXVI, Issue 5288, 28 May 1904, Page 3

nd Oae lialfpem; save you from rsg &TS, The system upon which “ The Times ” offers for sale the recently completed En'cyi clopsedia Britannica, and the way in which it makes this offer known, are devised to pus both a knowledge of the work before its purchase, and its acquisition after full examination, as easily as possible within the reach of everyone. If you are in the least interested-^ The recently completed Encyclopedia Britannica is a library containing the entire world of human knowledge up to date in articles (.there are twenty-six thousand in all, illustrated by twelve thousand pictures) written by two thousand contributors—the most distinguished body of specialists that has ever collaborated upon any task. Anyone who is in the least interested in this, the greatest, and the most interesting, book in the world, can, without moving a step, and though he live in the depth of the country, learn ten times more about it than if he were required to go to a shop to see it. A very simple method of finding out Simply by filling in and tearing out the Inquiry Form below, and sending it to the post in an open envelope fora halfpenny, he can obtain a sample book which will give him as complete a knowledge of the work as if he Had had the 35 volumes in his house for days together to pore over. He gets this sample book for nothing. He does not even * have to pay the postage (although that amounts to B|d), and if, owing to the impossibility of procuring further copies of this sample book in the short time still left, it is necessary to ask for its return, he is sent a franked envelope in which to send it back without havin'* to pay postage on the return Never has so much trouble been taken to give, intending purchasers a thorough know* ledge beforehand of the possession which they had thought of purchasing. Everyone can easily afford it. While the present offer lasts, “ The Times’’ distributes the work so cheaply, that it has been; purchased by subscribers out of a salary of 255. a week. No one need, therefore hesitate to inquire about the recently completed Encyclopaedia Britannica because he imagines that, in spite of all he hears to the contrary, a library of 35 volumes, which cost oV er -£317,000 to produce, must be beyond his moderate means. A single payment of 2is. secures delivery of the entire 35 volumes (with the revolving bookcase, if required 1 and subsequent monthly payments at the rate of ss. a few pence a day—suffio to. complete the purchase. r Why the Prices are only to foe learned on inquiry: First Reason “The,Times” purposely does not state in this advertisement .the prices of the work in the various bindings, and for three reasons.' In the first place “The Times” does not wish anyone to subscribe for the recently completed Encyclopaedia Britannica without knowing accurately and in detail what the work is, and what its value will be to the particular person in every case who intends to purchase it. An Order Form, containing full particulars as to prices, bindings, and the instalment system, is sent -with the sample hook . Those who are not sufficiently interested in the work itself to spend a'halfpenny iaiwriting. for the sample book need hardly trouble about the prices. Second Reason In the second place it would be impossible for “ The Times ” to carry out its system of 'small instalments, with delivery of the entire work upon receipt of a first payment of only 21/-, unless the orders were made out on the proper Order Form. Were “ The Times ”, to.advertise terms and prices in any other way except by sending one of these Order Forms confusion would reign s upreme. Cheques and postal orders for all sorts of amounts would come in at randony! there would be endless misunderstandings as to the number of .payments to be' made for the various styles of binding, “ The Times ” would have no guarantee that the subscriber to whom the volumes were delivered, understood the system devised for his convenience., Even now, when “ The Times ”is careful never to state terms except by means of an Order Form, money is constantly being sent unaccompanied by a proper form, and this means correspondence and delay. Third Reason The third reason why “ The Times M notifies prices and terras only to those who take the trouble to inquire is that the present prices and terms are only temporary. The prices and terms quoted on the Order Forms which are to-day sent to inquirers are. not the normal, the catalogue, prices and terms. The fact that the present less than half price, and the instalment system, are temporary is specifically stated on every Order Form sent out. No one who applies too late can therefore'complain. ■ Your only way of making sure. This Is an important point, because the offer may have to be withdrawn any day, and “ The Times ” does not even undertake to give any notice of withdrawal. “ The Times " can only say that when the offer is, withdrawn the recently completed Encyclopaedia Britannica will thenceforward cost more than double its present price, and, that the onty way in which you can make sure of being in time is to send in your application NOW. Address; “P.O. Box 285, Wellington,” and post in an open envelope for J-d. Flease send me gratis and post free, the 220-page illustrated book describing the recently completed JSncyclopcedia ißritannica and full particulars of the offer, shortly to be closed, at less than half-price and upon the instalment system. Signed .—I (Please write clearly) Address .. T 21 Eank or Occupation